A review of three marketing experts in our profession. By Izette Swan, PT, CPT One of this past year’s tasks was to update my clinic’s website and improve our content marketing.
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By Tannus Quatre, PT, MBA Consumers are a funny breed. Their attention span is short—miniscule even—only about 8 seconds according to a 2015 study by Microsoft.1 Consumers are also distracted, focusing their short attention span across a variety of communication channels in a given day (or even in a given minute). Those of us wearing […]
By Tannus Quatre, PT, MBA We need to make sense of our lives. This applies to all the lofty “I have a purpose” and “my search for meaning” kind of things, but it also applies to the mundane. The daily. The actions we take at each turn of our lives. And it especially applies when […]
By Tannus Quatre, PT, MBA I’ve got a quiz for you. Your cell phone (or computer) just went wonky. You didn’t drop it in a puddle or run it over with your car. It’s just not quite working as it usually does, and it’s really beginning to frustrate you. What’s the first action you take? […]
By Tannus Quatre, PT, MBA There are hundreds of metrics you can use to gauge the performance of your practice. From employee production to customer satisfaction, profitability, and more—there’s really no limit to the ways in which you can generate a metric that quantifies your performance. And therein lies the problem. Generally speaking, metrics are […]