Benefits of Physical Therapy
By Lynn Steffes, PT, DPT
Choosing physical therapy to treat pain or mobility problems is a commitment to taking time to heal and to learn self-management. With that investment of time and money—there must be a strong perceived benefit!
Ask yourself: Does everyone in your practice know how to talk about the real benefits of physical therapy and address what consumers might perceive as drawbacks?
Discuss this topic for your team and post these benefits and drawbacks on your website so that consumers can make informed choices.
Lynn Steffes, PT, DPT, is president and consultant of Steffes & Associates, a national rehabilitation consulting group focused on marketing and program development for private practices nationwide. She is an instructor in five physical therapy programs and has actively presented, consulted, and taught in 40 states. She can be reached at email@example.com.