The Four P’s

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By Angela Wilson Pennisi, PT, MS, OCS

Having returned from the Federal Advocacy Forum in the spring (see Claire Mysliwy’s article on APTA Core Values in Action), and then attending a community meeting where my Congressman spoke a few weeks later, I was reflecting on characteristics of successful advocacy. Compared with everything else I do every week or month, the brain power required to participate in regular advocacy ranks at about the level of changing the paper towel roll in the clinic washroom. In keeping with that level of mental effort, I decided that my approach to building relationships with my legislators could be summed up with “Pennisi’s 4 P’s”:

What’s the Secret?

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To providing a world-class customer experience.

By John R. DiJulius, III Reviewed by Angela Wilson Pennisi, PT, MS, OCS
I ordered this book after John DiJulius’s compelling presentation at the PPS Annual Conference in New Orleans last year. As owner of a successful spa and consultant to world-class service companies like Disney, Nordstrom and Starbucks, his message hit close to home as I have slowly grown my single location practice in Chicago from a solo practice to a practice of six clinicians. When you are very small, sharing and living your vision is not difficult—you are walking the walk right alongside your staff every day. However, as you grow and spend more time on management and practice building activities, communicating culture to newer staff members becomes more challenging.

We Need to Do Better

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By Tom DiAngelis, PT, DPT

As many of you are aware from our emails, this past spring PPS, along with member contacts in Oregon, held a fundraiser for the Chair of the Senate Finance Committee, Senator Ron Wyden. For those of you who made a donation, thank you. For those who did not, I am not sure what to say.

I respect those who didn’t contribute but replied to the request for support and let me know why you weren’t going to give—versus ignoring the request, knowing that a small percentage of members would once again step up and lead. For those of you in this category, I refer to you as the coattail riders: Always content to ride the coattails of those who know the importance of these events and will always help any way they can.

Benefits of Physical Therapy

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By Lynn Steffes, PT, DPT

Choosing physical therapy to treat pain or mobility problems is a commitment to taking time to heal and to learn self-management. With that investment of time and money—there must be a strong perceived benefit!

Ask yourself: Does everyone in your practice know how to talk about the real benefits of physical therapy and address what consumers might perceive as drawbacks?

Can helping others help you?

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“It is one of the beautiful compensations of life, that no man can sincerely help another without helping himself.”—Ralph Waldo Emerson

By Terence C. Brown, PT, DPT, COMT

We are all looking for innovative ways to get our name out to the public. If you have been in practice for many years like me, you may have tried signs, newspaper ads, high school banners, pens, backpacks, stress balls, billboards, lunches, and many other things. Does this marketing work? Is the public more aware of who you are and what your practice represents through these single dimension advertising venues? Who knows? It is difficult to objectively measure the impact of advertising this way. My experience tells me that they work minimally, if at all.

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