• Home
  • 2014-09-September

Celebrate!

marketing-celebrate-sept

Share your passion and celebrate your business during National Physical Therapy Month

By Don Levine, PT, DPT, FAFS

As we gear up for October, the Marketing and Public Relations Committee urges you to celebrate your profession by sharing your passion! October is National Physical Therapy Month, and we champion you to make it your own and share your passion with your community. Ask yourself: Why did you open your doors? What makes your motor run? What is your purpose? Share these answers with your clients and community!

“To be successful, the first thing to do is fall in love with your work.”1 While few may love the ever-increasing administrative burdens, we cannot deny that we have one of the most rewarding professions. Learning the skills necessary to help alleviate patients’ pain and improve their function should humble us every day. It is truly a gift to help those in our community live better lives. Now, let’s celebrate and educate!

How you share your expertise is important—but first you must decide what you would like to share. Some companies have already developed their mission statement, and this may be a great tool from which to build your message. If you have a management team, bring this group together and discuss the message you want your community to receive next month. What makes your practice valuable to the members of your community, and what most excites you and your staff about your profession? Narrow the information down to one or two concepts and then hone your message. In a smaller practice, bring key staff together to perform this task—get input from team members. Sharing their passions will heighten their desire to be a part of the process.

Sharing is caring!

Getting the word out can be done in many different ways:

  • Website: List information on your website regarding any events your practice may be holding.
  • Facebook: Easy and free. Not only can you post events, but you can take advantage of posting pictures that demonstrate your passion and your involvement in your community. Engage your audience so it is not just a one-way street.
  • E-newsletter: This is a great way to get your information out to your fan-base!
  • Media placements: Placing ads in newspapers and in magazines or on radio and on television can be expensive, so it is up to each practice to decide if the cost is worth the exposure. Do not forget to seek out free press opportunities when you invite groups to cover your event!
  • Referral sources: Dropping off information to your referral sources can be more effective than mailing. Think outside the box for this group. Medical doctors easily come to mind, but remember other targets such as massage therapists, personal trainers, nurse case managers, and area coaches, too.

What’s a physical therapist to do?

The ideas should come from your practice to make it your own. Some ideas may be as simple as hosting an event to celebrate your patients or referral sources, and other events may be as elaborate as developing a road race or an obstacle course challenge. Holding a legislative open house provides lots of exposure (featured in Impact September 2013 issue). Hosting your local and state representatives is a sure way to bring in the press, so think about combining this event with something to really set your practice apart.

Physical therapists understand the health care issues that our society faces today. We cannot take this knowledge for granted, but instead should spread our knowledge and understanding to our communities. Every day that our clients place their wellness in our hands is truly a gift.

As Theodore Roosevelt stated, “Far and away the best prize that life offers is the chance to work hard at work worth doing.”2 Celebrate your profession and your passion!

don_levine

Don Levine, PT, DPT, FAFS, is chair of the marketing and PR committee and co- owner of Olympic Physical Therapy with five locations in Rhode Island. He can be reached at dlevine@olympicpt-ri.com.

 

 

Notes

1. www.oneweekjob.com/blog/2010/11/09/the-50-best-work-and-passion-quotes-of-all-time/ Accessed July 2014.

2. http://idealistcareers.org/12-quotes-that-will-encourage-you-to-follow-your-passion/ Accessed July 2014.

Build a Career Worth Having

artanalysis-build-a-career-sept

Nathaniel Koloc, Harvard Business Review Blog

Reviewed by Kelly Sanders, PT, DPT, OCS, ATC

Author Nathaniel Koloc opens his article with some staggering statistics to illustrate what he describes as “chronic dissatisfaction in the workplace.” He cites Gallop’s 2013 State of the American Workplace study, which found that as many as 70 percent of working Americans were not fulfilled in their work.1 The more staggering statistic revealed that 18 percent of those working who were unfulfilled in their jobs, were actively undermining their co-workers.1 And these statistics are on the rise. In 2010, the Conference Board reported that in their study 55 percent of working Americans were dissatisfied with their jobs.2

Koloc hypothesizes that a key reason for high American worker dissatisfaction is lack of clarity in how one builds a satisfying career in today’s work culture. The author offers three key pearls of advice:

  1. See your career as a series of stepping stones, not a linear trajectory. Each stone is a project, opportunity, or even a job that can move you in the direction of your career goal. The idea is that you move onto stones that help you get closer to what your purpose is or what is meaningful to you. There is not just one path, there are lots of potential paths to get you to your goal and lead to work place fulfillment. Keep an open mind. It is a process… you generally do not get there in one step.
  2. Seek legacy, mastery, and freedom—in that order. Multiple research studies have found that there are three key attributes to fulfilling work.
    • Legacy: This means having a higher purpose, mission, or cause. Basically stated, you feel that in one way or another, your work matters and someone or something will be better after you have done your work.
    • Mastery: This refers to the acquisition of skills and/or talents that you enjoy using, so much so, that you identify yourself with these skills and/or talents. In the physical therapy world you might equate this with becoming a board-certified specialist and meeting the metrics to mentor in a residency.
    • Freedom: This is choice! You get to a point where you have the ability to choose with who you work, what projects you work on, where and when you work each day, and get paid enough to support your desired lifestyle.
  3. Treat your career like a grand experiment. You cannot control all aspects of the trajectory of your career. There are just too many variables. Consider a few that affect physical therapy: health care industry changes, politics/federal payors, economy, and local demographics. Given that, write your career hypothesis, and then with your experiences, work to validate it via different experiences, researching different avenues available, discussions with colleagues, and volunteering. Use these experiences to understand what brings you fulfillment.
k-sanders

Kelly Sanders, PT, DPT, OCS, ATC, is a member of the Impact editorial board and is president of Team Movement for Life, a 19-location outpatient physical therapy practice operating in California and Arizona. Kelly can be reached at kelly@movementforlife.com.

 

 

References

1. State of the American Workplace. Gallup Website: www.gallup.com/strategicconsulting/163007/state-american-workplace.aspx. Updated April 17, 2014. Accessed April 17, 2014.

2. Survey: More Americans Unhappy at Work. CSB News Website: www.cbsnews.com/news/survey-more-americans-unhappy-at-work. Updated January 5, 2010. Accessed April 17, 2014.

Copyright © 2018, Private Practice Section of the American Physical Therapy Association. All Rights Reserved.