We can all agree that effective communication is key when selling someone a product, a service, and yes, a more healthful outcome. And yet when private practice physical therapists make their pitch to potential clients either in person, online, or within marketing collateral, it isn’t enough to simply speak the same English language.
Few things are sadder in the physical therapy marketing world than a clinic blog that is underused or completely ignored.
We have all seen them: physical therapy blogs that proclaim “Hello world!” because no other posts have been added, or those once-used-but-soon-forgotten blogs whose most recent posts date back a year or more.
What makes them sad from a marketing perspective—more disappointing, really—is that such blogs indicate physical therapists are underutilizing one of their greatest marketing tools.
Medicare Physician Fee Schedule Update for Calendar Year 2017
By Alpha Lillstrom Cheng, JD, MA
March 3, 2017
The Centers for Medicare & Medicaid Services (CMS) is responsible for developing, proposing, and finalizing regulations in order to implement health legislation that has been passed by Congress and signed into law. The regulatory process consists of publishing proposed rules and requests for information in order to allow for public review and to receive stakeholder input in the form of “comments.” On behalf of the over 4,200 members, the Private Practice Section (PPS) regularly analyzes and responds to regulatory initiatives that pertain to private practice physical therapy.
Managing cash flow is key to your private practice business success.
By Sturdy McKee, PT, MPT, CEO
Running a practice involves learning many new skills outside of our clinical and academic training. As we embark on that journey, we are forced into situations where we must learn new things, often the hard way, but there are alternatives. Learning from the experiences of others is one way to plan better, acquire skills before they are needed, and be prepared for the challenges to be encountered. And this is true no matter what stage a practice and owner are at. There are new challenges at each stage of growth, not just at startup. At every stage of your practice, managing cash flow and money, as well as communicating value, are critical skills to be mastered.