By Ben Montgomery
Physical therapy is about people: their goals, their journeys toward better movement, and those who help them to get there. These are stories we cherish as a profession, and they go a long way toward educating people about the power and the value of physical therapy (PT).
But without photos, worthwhile stories about patients and the physical therapists who help them seem impersonal and incomplete, especially since the story is about physical movement!
Social media can be a powerful tool for getting new patients, keeping in touch with old ones,
and increasing overall market value.
By Michael Lau, SPT, CSCS; Craig Lindell, SPT, CSCS; and Arash Maghsoodi, SPT, CSCS*
Have you been told that social media is vital to your practice, but don’t know where to start? Does your practice need to expand its reach to get new patients and clients? Are you interested in promoting your brand online, but unsure how to go about it?
If you answered yes to any or all of these questions, you’re not alone. The game has changed; the times of relying solely on physician referrals are long gone, and savvy private practice owners have begun seeking additional patient streams like social media.
Educate the public and build the credibility of not just your practice but physical therapists everywhere.
By Sturdy McKee, PT, MPT, CEO*
“Action may not always bring happiness, but there is no happiness without action.” —William James
It is crucial for private practice owners to get the word out in order to help more people. Historically, we have been very passive in this regard, relying largely on physicians and other health care providers to tell people about us and direct patients to us. Advertising directly to consumers was considered arduous and expensive. But that is definitely no longer the case. Odds are that you are holding in your hand, or in your purse or pocket, a tool that has the potential to reach millions of people, virtually anywhere you choose.
Get customers to know you, like you, and trust you before they step through the door.
By Stephanie A. Weyrauch, PT, DPT, MSCI
Creating your brand as a private practice is important in growing your customer base and clinic. Commonly, we do this by visiting physicians, advertising, hosting community events, and encouraging our customers to tell their friends about us. No matter the method, the goal is to engage current and previous customers and attract new customers to the clinic. Use of social media is one way to do this, and its use as a tool to reach potential customers has become a popular form of health care marketing. Since 2005, social media use in the United States has increased from 8 percent to greater than 72 percent. Currently, 70 percent of US health care organizations utilize social media to reach patients.1
Facebook As a Marketing Tool
By Katherine Dixon, PT, DPT
Facebook, the most popular business social media platform, boasts over 1.79 billion active monthly users and over 16 million business pages.1 With approximately 30 percent of its users aged between 25 and 34,1 it remains a critical platform for marketing outreach to the millennial generation. And the best parts about Facebook for a business owner? It is free and easy to use.