Educate the public and build the credibility of not just your practice but physical therapists everywhere.
By Sturdy McKee, PT, MPT, CEO*
“Action may not always bring happiness, but there is no happiness without action.” —William James
It is crucial for private practice owners to get the word out in order to help more people. Historically, we have been very passive in this regard, relying largely on physicians and other health care providers to tell people about us and direct patients to us. Advertising directly to consumers was considered arduous and expensive. But that is definitely no longer the case. Odds are that you are holding in your hand, or in your purse or pocket, a tool that has the potential to reach millions of people, virtually anywhere you choose.
Get customers to know you, like you, and trust you before they step through the door.
By Stephanie A. Weyrauch, PT, DPT, MSCI
Creating your brand as a private practice is important in growing your customer base and clinic. Commonly, we do this by visiting physicians, advertising, hosting community events, and encouraging our customers to tell their friends about us. No matter the method, the goal is to engage current and previous customers and attract new customers to the clinic. Use of social media is one way to do this, and its use as a tool to reach potential customers has become a popular form of health care marketing. Since 2005, social media use in the United States has increased from 8 percent to greater than 72 percent. Currently, 70 percent of US health care organizations utilize social media to reach patients.1
Facebook As a Marketing Tool
By Katherine Dixon, PT, DPT
Facebook, the most popular business social media platform, boasts over 1.79 billion active monthly users and over 16 million business pages.1 With approximately 30 percent of its users aged between 25 and 34,1 it remains a critical platform for marketing outreach to the millennial generation. And the best parts about Facebook for a business owner? It is free and easy to use.
Written by Betsy Mikel | Reviewed by Steve McKenney, PT
Hiring the right staff physical therapist is both a primary goal and a challenge for most private practice owners. The right physical therapist can create a comfortable atmosphere for patients, colleagues, and managers. The wrong physical therapist can be a source of patient dissatisfaction, poor relationships between colleagues, and an overall tense clinic atmosphere.
By Stacy M. Menz, PT, DPT, PCS
Social media . . . we all have a response to it, whether we embrace it, try to ignore it, or dabble in it. Regardless of your feeling, it is here to stay. What did we do before it existed? I know I am guilty of looking at my phone whenever I have “downtime.” I make a quick scan through my accounts, and if something catches my eye, I will note it to look at more closely later, or if I have time, I will investigate further right then and there. I have definitely clicked through on sponsored content, or on a picture or video that caught my eye, or an interesting headline. Yes, I have been a consumer as a result of social media. Who else is with me?