Social Skills

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By Stacy M. Menz, PT, DPT, PCS

Social media . . . we all have a response to it, whether we embrace it, try to ignore it, or dabble in it. Regardless of your feeling, it is here to stay. What did we do before it existed? I know I am guilty of looking at my phone whenever I have “downtime.” I make a quick scan through my accounts, and if something catches my eye, I will note it to look at more closely later, or if I have time, I will investigate further right then and there. I have definitely clicked through on sponsored content, or on a picture or video that caught my eye, or an interesting headline. Yes, I have been a consumer as a result of social media. Who else is with me?

An Array of Regulations

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The I-9 form and Section 1557 of the Affordable Care Act.
Written by Betsy Mikel | Reviewed by Steve McKenney, PT

To assist in your understanding of the regulatory requirements that we face as practice and health care business owners, the focus here is on the I-9 form and Section 1557 of the Affordable Care Act (ACA). Multiple references are provided; please take advantage of these resources so that you have a comprehensive understanding of their requirements and of the consequences for inadequate compliance.

How to Integrate Social Media into Your Marketing Plan

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Develop a strategy as to when, why, and how to use your content best.

By Michelle Collie, PT, DPT, MS, OCS

Relatively speaking, most of us are newbies when it comes to how to integrate social media into a marketing plan. Social media is a new means to communicate and engage, and it’s a medium that continues to change and evolve. Foolproof evidence on the effectiveness, benchmarks, and return on investment (ROI) of marketing efforts on social media for a physical therapy practice are yet to exist. But effective planning, resources, and expert opinions allow us to strategically consider the whens, whys, and hows of utilizing social media in our marketing, rather than relying on the “Throw everything at the wall and see if it sticks” approach.

Teaching the Game of Life

How physical therapists can thrive in tomorrow’s market.

By Brett Roberts, PT, DPT

“Your economic security does not lie in your job; it lies in your own power to produce—to think, to learn, to create, to adapt…”1 —Stephen Covey

Our profession is in need of a change in focus. Specifically, the focus of our professional training, which has been too clinically based, much to our unintended detriment. Unless we recreate our profession to include understanding of the economics of health care and best business practices, we run the risk of becoming obsolete in the ever-changing health care market. As patient responsibility for health care decisions increases, our ability to accurately discuss our value in that system will provide us with the economic security that Covey mentions.

Five Steps to Impact Your Business Through Social Media

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Social media can be a powerful tool for getting new patients, keeping in touch with old ones, and increasing overall market value.

By Michael Lau, SPT, CSCS; Craig Lindell, SPT, CSCS; and Arash Maghsoodi, SPT, CSCS*

Have you been told that social media is vital to your practice, but don’t know where to start? Does your practice need to expand its reach to get new patients and clients? Are you interested in promoting your brand online, but unsure how to go about it?

If you answered yes to any or all of these questions, you’re not alone. The game has changed; the times of relying solely on physician referrals are long gone, and savvy private practice owners have begun seeking additional patient streams like social media.

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