Notice of Nomination
The Nominating Committee recommends the following slate for the Board’s consideration for the PPS 2017 Election.
Posted for your consideration is the slate of candidates unanimously selected and approved by the Nominating Committee for the PPS 2017 Election. After a careful review we believe the individuals slated possess the background, talent, and character needed to achieve the goals established in the Strategic Plan and to carry out the mission of the Section.
By Paul Gough, BSC (HONS), MCSP, SRP, HPC
What people expect in a service experience is almost the same every time—no matter if they are ordering an Uber, purchasing from Amazon, or receiving physical therapy treatments. Very few patients will think it’s okay to experience a below-par experience provider just because it is health care. A few may, but less and less are. What’s more, a lot of clinic owners are experiencing heightened frustration from patients who say they don’t want to or shouldn’t have to pay so much for physical therapy or who insist on not coming as often as their treatment plan specifies. I think the reality of that frustration is part money and part dreadful service experience.
Thought leadership marketing is a type of content marketing that can help you and your practice be recognized as a trusted expert, willing to help people.
By Michelle Collie, PT, DPT, MS
Thanks to the internet, we now live in a world with information at our fingertips. People looking for information on health are researching symptoms, self-diagnosing, and learning about their conditions and diseases. In addition, the internet provides a medium for people to research treatment options for their ailments, as well as to choose their providers. For physical therapy, traditional advertising is aimed at generating new patients. However, in an age when consumers are saturated with technology an advertisement may not provide the information that will drive a potential patient to you and your practice. The potential patient researching physical therapists who specialize in the treatment of back pain is unlikely to be lured in by a self-promoting advertisement about your practice being the best at treating the spine.
How the Private Practice Section conference stayed with me.
By Elliot Cleveland, SPT
The Private Practice Section (PPS) 2016 Annual Conference was my first exposure to a national physical therapy conference and it did not disappoint. From the vibrant Las Vegas atmosphere to the world-class educational courses, I felt like I’d been given a weeklong pass to a physical therapist’s version of Disney World. Since getting back home, I have reflected on what I learned from my time at the conference.
Congress takes the job to their home districts.
By Alpha Lillstrom Cheng, JD, MA
It’s August! For many that means a long-awaited vacation. For members of Congress it’s when they return to their home districts for the August recess. Although they are not in session in Washington, DC, from July 31 through Labor Day, the term recess is a misnomer, which is why it is officially called the “at-home work period.” This is because your legislators are going to be criss-crossing the district and meeting with constituents. You should expect your lawmakers and their staff to be available to discuss issues that are important to you as a private practice physical therapist.