The Right Care at the Right Time, in the Right Way
By Jerry L. Henderson, PT*
People ask me all the time what I see as the future of physical therapy (PT). On a rainy, early morning while waiting in line at my favorite coffee house, I envision a future where my mocha raspberry Frappuccino is delivered by drone to my patio before I even open my laptop. In this future, politicians and payers aren’t playing whack-a-mole with the health care of the American people; instead, the issue of how to pay for health care has been resolved so everyone can receive and afford the care they need.
Marketing and the future of physical therapy.
By Sturdy McKee, PT*
For the physical therapist, particularly the private practice physical therapist, the landscape has shifted in recent years. And the pace of change promises to increase.
Making it easy to evaluate patient satisfaction.
By Michael Connors, PT, DPT, PhD
We live in a digital age where satisfaction exists in many online formats, ranging from Google to Yelp reviews. A great experience is typically rewarded with a positive review, while a negative review is typically filled with words the private practice owner should scrutinize. Paper-based patient satisfaction surveys are a thing of the past. Most patients possess the technological savvy to help add to the digital footprint of the patient satisfaction reviews for your practice.
By Terry C. Brown, PT, DPT
This is my last letter to you, my constituents, as your president. It is my chance to let you know how important each and every one of you is to our vocation. For the past three years, from the catbird seat of our profession, I’ve been fortunate to view the passion, determination, and intellect that you, our PPS members, are demonstrating. From innovative business models to creative patient care examples, you lead the way in physical therapy. I am excited about our future and see endless possibilities for how you and I will contribute to a healthy population through improving the lives of our patients.
How to innovate wisely.
By Emily Teetzen, PT, DPT
Private practice physical therapy sits at the intersection between health care and business, both of which can present challenges. You are running a clinic in a fluid, ever-changing market while also facing the challenges presented within the health care system, which can be just as unpredictable and tumultuous. Direct access has increased our access to patients, but their path to our door can still be riddled with hurdles such as insurance coverage, visit limitations, copays, and physician referrals. You play a game of constant adaptation in trying to maintain your company’s unique identity while continuing to provide the best service and patient care. In addition, private practices need to innovate to attract and maintain effective and driven employees.