Hello Members!

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By Sandra Norby, PT

Thank you for your trust in my ability to lead the Private Practice Section as your president. I am excited to join your talented Board of Directors to ensure that important, ongoing initiatives continue to be managed for the best outcome and to champion exciting new efforts that will positively impact the Section’s strategic plan and goals.

Use Social Media Platforms for Patient Engagement

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By Lynn Steffes, PT, DPT

Why should you have an automated marketing platform and strategy for patient engagement?

According to Medical Group Management Association (MGMA) statistics from 2009 to 2016,1 there has been a mass exodus of physicians from private practice to hospital- and system-based settings. For example:

  • Internal medicine went from 50 percent hospital and system employed to nearly 70 percent
  • Orthopedic surgeons from mid-20 percent to mid-40 percent
  • Pediatricians from just about 30 percent to more than 50 percent

Four Strategies Website Owners Must Employ to Compete in 2018

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Strategies for implementing site analytics, search engine optimization tactics, responsive design, and accessibility behaviors.

By Ariana Lawrence*

If you currently own a business, chances are pretty good that you have a website supporting your endeavors and advertising your services. Congratulations! Ten, even five, years ago, you would have surely felt proud of your very own digital presence on the web and the assured time and cost investments you took to get there.

Abolishing the Template Letter

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Reinforcing Credibility as Musculoskeletal Experts.

By Darrin Schober, PT, MS

Inevitably, we have all done it. In a pinch for time, we scratch out a letter to a doctor to update him or her on a patient’s plan of care. How many of us are guilty of writing a letter like this?

Dear Dr. Jones,
Mrs X’s treatment plan for her back pain will include core strengthening, progressive resistive exercise, manual therapy, and education in correct movement and a home program. Please sign the attached plan of care. Thank you for the referral.
Sincerely,
Joe PT

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