By Sandra Norby, PT, DPT
Recently, I finished my 9th consecutive Surf City Half Marathon, which was the 45th half marathon and 60th organized run over 10 miles for me. Training was tough in frosty Iowa, but I was confident of a strong finish without injury.
A Huntington Beach firefighter ran the marathon wearing 70 pounds of fire gear, including his breathing apparatus—stunning, amazing, humbling.
By Paul Gough, BSC (HONS), MCSP, SRP, HPC*
The idea that you “have to sell yourself” to patients if you want their custom at your clinic isn’t true.
This idea, better known as advice for landing a job, comes with the false belief that people who need physical therapy make decisions on things like your skills, how many continuing education credits you’ve accrued, how many years of experience you have, how many awards you’ve won, and so on.
Laura A. Schindler, PT, DPT, is the founder and owner of Advanced Physical Therapy Solutions in Fayetteville, North Carolina.
By Stacy M. Menz, PT, DPT, PCS
One of the things I find most interesting in my role as the editor for Impact magazine is how it provides me with perspective. This month’s issue covers the topic of staff recruitment and retention. I remember last year when we published an issue with a similar theme, I was waiting with bated breath for this issue to come out. My practice had just gone through a major restructure and nearly my entire team turned over for one reason or another. I couldn’t wait to read the issue to find those gems that I could implement to hopefully never experience the same situation of full staff turnover again.
Time to step back from patient care and step up to practice management.
By Chris Wilson, PT, DPT
Most of us became physical therapists to help people and to change lives. We are “doers”, so we chose to “do” physical therapy; however, our vision for how we would change lives can vary vastly. For some, the vision was to open one’s own practice from the beginning. For others, the vision grew while observing areas of practice on which they could improve. The challenge rests with how we define “doing” and staying true to our “why”—changing lives, not our “how”–being a clinician. The challenge is stepping back to lead.