By Sandra Norby, PT, DPT
“Begin with the end in mind.” This concept was introduced by Stephen R. Covey in his book 7 Habits of Highly Successful People. The book highlights the importance of imagination and the ability to envision a picture of the future.
Many private practices that hire marketing personnel struggle to effectively onboard these new hires. They may have unrealistic expectations of the new marketer’s or their own knowledge and awareness of how to promote our industry. Often, they send their marketing liaison out to make connections that are both ineffective and expensive with little measurable results! How can you instill the right knowledge of the market to get them out the door running?
Ben Fung, PT, DPT, MBA, is the cofounder and chief operating officer of UpDoc Media. He can be reached at firstname.lastname@example.org.
When owners are exiting their practice, it may be important to remind them that they are moving on to a new chapter of their life, so it’s vital that they get it right the first time. After I sold my practice in 2006 to two of my employees, I took it back in 2009, and sold it again in 2017 to a corporate buyer that was physical therapy backed. I learned a lot from both experiences.