Lessons Learned

By Stacy M. Menz, PT, DPT

Lessons Learned. Oh, there have been so many, and I’m sure many more to come! My goal has been to make sure I learn from these “lessons” so that they don’t repeat themselves.

It’s Not the Soup

Bowl of soup
By Ben Montgomery*

Without going into too much detail (as my old journalism professor would say, “Consider the audience, kid!”), it takes a lot of work to become a physical therapist.

Misfortune or Blessing? Stay Calm and Choose Your Response

Rain Cloud

Making judgments about events before they are played out may be wasted energy.

By Deb Gulbrandson, PT, DPT

Have you heard the story about the poor Chinese farmer whose work horse ran away? Hearing that the farmer’s livelihood had just disappeared over the hills, the townspeople cried, “This is horrible. What misfortune.” To which the farmer replied, “Perhaps.”

Protect Your Legacy: A New Metrics Model for Long-Term Success

Topiary Arrow

Take a counterintuitive approach to cost control.

By Jeanine Gunn, PT, DPT, and Heather Chavin, MA

Private practice owners are all familiar with the cost containment portion of the Quadruple Aim (enhancing patient experience, improving population health, reducing costs, and improving the work life of health care providers, including clinicians and staff).1 Metrics like vacancy rate, denial rates, new patients, and units per hour all make our list of key performance indicators (KPIs).

Improve Your Marketing Effectiveness

Multi-colored people icons

Nine steps to understand your customer acquisition cost and improve the return on your marketing investment.

By Steve Stalzer, PT, MBA*

I graduate from physical therapy school in 1997 without a laptop, smartphone, or email address. We didn’t have a single lecture on marketing and even if we had, I’m not certain it would be relevant in today’s digital world. It is safe to say that over the past 20 years, my partners and I have made plenty of mistakes when it came to marketing for our practice. In this article, I will share some of the most critical lessons learned.

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