P Is for Patient

Patients

The 4 P’s of a strategic marketing plan.

By Mike Connors, PT, DPT, PhD

In our industry, marketing serves as a means of enhancing public and referral source awareness of the benefits of physical therapy.

Patient Engagement

Patient Handshake

4 measures you should track to improve the patient relationship.

By Ryan Klepps, PT, DPT*

The term engagement has seemingly become the buzzword du jour in almost every industry.

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