7 Principles of a Successful Marketing Campaign

Typewriter

How to tap your inner Don Draper.

By Tom Nagle*

As owners, proprietors, and leaders of practices, you are well aware of the marketing challenges that face most companies—from creating an image or brand, to driving leads and referrals, to building a long-term customer/client base cost-efficiently.

They Said Yes! Now What?

They Said Yes

Three steps to onboard a new employee.

By Caitlin Gray*

You have just gone through the intense interview process, you finally found “the one” and they accepted your offer.

The Value of Physical Therapy

Janet Shelley

Promote It, Don’t Discount It, and Don’t Let It Be Stolen from You

By Janet Shelley PT, DPT

The Payment Policy Committee is laser focused on providing members with tools and resources to help demonstrate the value of physical therapy, navigate contracts, and to evaluate alternative payment methodologies such as cash-based services or treating patients out of network (OON).

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