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  • 2019-09-September

Perspectives from the Field

Heart hands

Physical therapy humanitarian efforts.

Interview Compiled by Kristen Wilson, PT, DPT

Often viewed as a giving profession, physical therapy helps its patients achieve superior levels of function, returning them to their goals and mobility aspirations.

Soar to New Heights

Multicolored Birds

Diversity in the workplace and its correlation with success.

By Roy Rivera Jr, PT, DPT, PhD

Being a private practice owner or working in a private practice setting comes with its own unique set of challenges.

5 Tips to Instagram Success

Instagram Heart

How to use imagery to market your practice.

Michelle Collie, PT, DPT, MS

Traditionally, written content in the form of blogs, patient stories, and articles has been a trusted way to promote our practices and our profession through social media platforms.

Inclusive Marketing

Colored Pencils

A message that everyone can relate to.

By Michael Connors, PT, DPT, PhD

In attempting to connect with a diverse client population, we have to be intentional about crafting messaging in our marketing communication to reach the widest possible customer base.

“What I believe”

Graham Sessions
By Jessica McKinney, PT, MS

To know anything about me is to expect me to dive in to a 15-minute talk about women’s health, and you wouldn’t be wrong—I live and breathe women’s health, rights, and advocacy.

Copyright © 2018, Private Practice Section of the American Physical Therapy Association. All Rights Reserved.