A Framework for Social Media Success


A next-level discussion of social media strategies.

By Karen Litzy, PT, DPT*

What is your why? Like Simon Sinek illustrates in his book, Start with Why,1 you need a framework upon which an organization is built, and it all starts with your why:

Virtual Isn’t Just for Visits

digital map marker

Putting on a Virtual Event to Engage Your Patients, Staff, and Community.

By Michelle Collie, PT, DPT, MS, and Ali Schoos, PT

With in-person events neither safe nor permitted, two practices — one on the East Coast, the other on the West Coast — were not going to let COVID-19 limit their community engagement. Between the two practices, almost 600 people took on the challenge either alone or as teams to walk, hike, run, and even kayak 19 kilometers.

Time Management Strategies for Turbulent Times


Make the most of your valuable time.

By Jamey Schrier, PT, DPT*

Feeling stressed and overwhelmed? Distracted, out of sync with your routine? We’re living through a time that demands deep, careful attention to our work and home lives. And yet the very same forces exerting that pressure—the pandemic, economic uncertainty, social upheaval—are making it a whole lot harder to focus.

Copyright © 2018, Private Practice Section of the American Physical Therapy Association. All Rights Reserved.