Putting on a Virtual Event to Engage Your Patients, Staff, and Community.
By Michelle Collie, PT, DPT, MS, and Ali Schoos, PT
With in-person events neither safe nor permitted, two practices — one on the East Coast, the other on the West Coast — were not going to let COVID-19 limit their community engagement. Between the two practices, almost 600 people took on the challenge either alone or as teams to walk, hike, run, and even kayak 19 kilometers.
“Everyone is a marketer”
By Sarah Salvatori, MBA, and Alexandria Zitnik
Not everyone has the ability to hire a large marketing team.
Make the most of your valuable time.
By Jamey Schrier, PT, DPT*
Feeling stressed and overwhelmed? Distracted, out of sync with your routine? We’re living through a time that demands deep, careful attention to our work and home lives. And yet the very same forces exerting that pressure—the pandemic, economic uncertainty, social upheaval—are making it a whole lot harder to focus.
A review of “Five Stellar Community Engagement Platforms That Rock, and One to Avoid!” by Kiki Schirr
By Richard Andrascik, PT, DPT
This article reviews five apps that can be used for community engagement and one that would be best to avoid.
The building blocks for getting your business going on social media.
By Erica Vossen
From small photography companies to nationwide chain restaurants, businesses in every industry are taking advantage of social media to boost their brand and bring in more customers. In fact, 73% of surveyed marketers claim that social media is somewhat effective or very effective as part of their marketing strategy.1