Fully Staffed?

Now is the time to examine how you recruit, onboard, and retain your staff.

By Ingrid Sparrow, PT

Enjoying that rare moment when you have plenty of patients and your clinic is fully staffed? Take a few deep breaths, smile, and then dive headfirst into your process for staff recruitment, onboarding, and retention.

Strategic Planning


Avoiding Business Drift

By Bridgit Finley, PT, DPT

Have you ever floated on a raft in the ocean? One minute you are peacefully enjoying your day, and the next minute you realize that you have drifted significantly off course and are unknowingly miles away from shore. Drifting away from your destination happens in life and business more often than we realize. As business owners, we get caught up in completing the day-to-day urgent tasks, and we forget to follow our strategic plan.

A Matrix Approach


Tools for Leading the Team in Implementing Change

By Jean Darling, PT, DPT

At times, change is required in a company for the good of the whole. If this is the case, why do we struggle sometimes to lead our team in the direction of change and other times we look like a rock star? Employers and owners can choose from lots of tools when they want to encourage employees to work together toward a new corporate goal. One of the rarest managerial skills is the ability to understand which tools will work in a given situation and which will misfire. Knowledge is not ability, although it’s easy to confuse the two. You can think of knowledge as the body of information while ability is the competence to apply the knowledge. In this sense, you can see the direction a company may need to go, but the path to get there, with your employees in tow or leading the way, may not be easy.

Reach Deep with Facebook


My personal journey through social media.

By Vincent Gutierrez, PT, DPT, cert. MDT

My personal journey with the social networking aspect of physical therapy marketing through social media began with a blog and progressed to Facebook with fascinating and encouraging results.

Recently, I returned to private practice from a hospital outpatient clinic. Anticipating this change, I started an evolving experiment on how to reach the public.

Don’t Do It My Way


7 tips for success in today’s physical therapy market

By Jerry L. Henderson, PT*

When I started my first practice 33 years ago, I did not know what the heck I was doing, yet I was successful. In retrospect, it was the easiest business one could imagine: The barrier to entry was low, and you could be reasonably profitable within months with very little business acumen or planning. Of course, all of that has changed.

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