Stop Loss

stop loss

How to retain patients and revenue despite high-deductible health plans.

By Dr. Heidi Jannenga, PT, DPT, ATC/L

As a care provider, you know half the battle of patient well-being is access to treatment. But access isn’t just a matter of having—or not having—health insurance. After all, patients with high-deductible insurance plans can pay as much as $10,000 out of pocket before their benefits kick in. As a result, many patients go without adequate care, and many providers struggle with patient acquisition and retention.

Thriving and Striving

Target and Darts

Delight the few to attract the many—how to find success with a niche practice.

By Sturdy McKee, PT, MPT

Business is competitive and physical therapy private practice is no exception. In addition to the normal challenges faced by all businesses, as physical therapy private practice owners we often find ourselves on an uneven playing field. Hospitals often get paid more for the same service just down the street, and physicians can control referrals. In addition, patients are often given substitutes for what we do, like opioid medications and even exercise sheets, without ever getting to the root cause and fixing their problem.

Gold Medal Marketing


Building brand awareness through a community race.

By Kristen Wilson, PT, DPT

Attracting the attention of new clients can be a daunting task for a small private practice, especially when competing with large physical therapy chains, hospital-owned facilities, and physician-owned practices. Marketing efforts are often limited by a tight budget, difficulty isolating a target market, or finding a voice in a saturated area. However, one advantage of the nimble private practitioner is the ability to establish a notable presence in the local community. Whether participating in community lectures, volunteer opportunities, or local events, today’s physical therapy private practice can create a connection with the local consumer by contributing in meaningful ways. One effective way to give back to the local community while building brand awareness for your practice is hosting a community running race.

Innovation Through Disruption

Innovation Through Disruption

The Health Hub Practice Model.

By Gene Shirokobrod, PT, DPT; Ryan Smith, PT, DPT; and Ben Fung, PT, DPT, MBA

Innovation is often associated with creating something novel. Rarely is innovation associated with the connections of multiple perspectives or a combination of ideas; typically, business strategists refer to this as “disruption.” A new approach that places “health” first and “care” second is emerging as a blue ocean space to an increasingly savvy base of health literate consumers, a space where disruption can open the way to innovation for private practitioners.

Copyright © 2018, Private Practice Section of the American Physical Therapy Association. All Rights Reserved.