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5 Tips for Successful Thought Leadership Marketing

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Thought leadership marketing is a type of content marketing that can help you and your practice be recognized as a trusted expert, willing to help people.

By Michelle Collie, PT, DPT, MS

Thanks to the internet, we now live in a world with information at our fingertips. People looking for information on health are researching symptoms, self-diagnosing, and learning about their conditions and diseases. In addition, the internet provides a medium for people to research treatment options for their ailments, as well as to choose their providers. For physical therapy, traditional advertising is aimed at generating new patients. However, in an age when consumers are saturated with technology an advertisement may not provide the information that will drive a potential patient to you and your practice. The potential patient researching physical therapists who specialize in the treatment of back pain is unlikely to be lured in by a self-promoting advertisement about your practice being the best at treating the spine.

Staffing Issues

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Is it more than you knew or bargained for?

By Christine V. Walters, JD, MAS, SHRM-SCP, SPHR

You would think it’s easy, right? You have a job available so you run an ad, find a qualified candidate, and hire them. Not so fast! States and local jurisdictions are acting quickly to make your path from creation of a job to staffing it complex, fraught with perils and pitfalls. Here is just a smattering of steps you need to consider along the way.

We have all seen a checklist, read an article, or attended a seminar in which we have reviewed questions that should not be asked in an interview or on a job application. You know them.

One on One

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Does it only apply to Medicare?

By Rick Gawenda*

I receive many questions that begin something like “I know we can’t have two Medicare patients being treated at the same time, but how about two patients with private insurance?” Or “I know I need to be one on one with Medicare patients, but that does not apply to patients with private insurance, right?” And “I know if I have two Medicare patients in my facility for one hour during the same time period, I have to split the time between them, but if the two patients had private insurance, I could bill each for the entire hour as one-on-one time, correct?”

Customer Service and Compliance

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Recent developments affecting physical therapy practice.

By Paul Welk, PT, JD

When considering the relationship between private practice physical therapists and their patients and customers, legal compliance is likely not the first consideration that comes to mind. However, two recent compliance developments relate directly to the physical therapy provider/customer relationship. Specifically, this article summarizes changes in the Department of Health and Human Services Office of Inspector General’s (OIG) interpretation of “nominal value” in connection with gifts to Medicare and Medicaid beneficiaries and the OIG’s new safe harbor for free or discounted transportation, and how each of these changes affects the customer relationship.

Laws & Regulations?

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Enhance compliance and avoid pitfalls.

By Christine V. Walters, JD, MAS, SHRM-SCP, SPHR

Read 10 articles and you will have 10 different predictions of what the new presidential administration will bring. In retrospect, select another 10 articles on what the 10 issues were in 2016 that most impacted employment practices, and again you will have differing opinions.

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