Five Steps to Impact Your Business Through Social Media

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Social media can be a powerful tool for getting new patients, keeping in touch with old ones, and increasing overall market value.

By Michael Lau, SPT, CSCS; Craig Lindell, SPT, CSCS; and Arash Maghsoodi, SPT, CSCS*

Have you been told that social media is vital to your practice, but don’t know where to start? Does your practice need to expand its reach to get new patients and clients? Are you interested in promoting your brand online, but unsure how to go about it?

If you answered yes to any or all of these questions, you’re not alone. The game has changed; the times of relying solely on physician referrals are long gone, and savvy private practice owners have begun seeking additional patient streams like social media.

The Right Choice

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HIPAA and security considerations when choosing an EMR vendor.

By Gwen Simons, Esq, PT, OCS, FAAOMPT

Choosing an electronic medical record (EMR) vendor can be one of the most important decisions a practice makes because it is not easy to change EMR programs once the choice is made. Therapists are increasingly choosing cloud-based software-as-a-service (SaaS) programs for greater access and lower startup/maintenance costs. But when the program stores patient data on cloud servers, more attention must be paid to the EMR vendor’s security safeguards and contract terms to fully comply with the Health Insurance Portability and Accountability Act (HIPAA) and avoid a security breach.

Mastering Money

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Managing cash flow is key to your private practice business success.

By Sturdy McKee, PT, MPT, CEO

Running a practice involves learning many new skills outside of our clinical and academic training. As we embark on that journey, we are forced into situations where we must learn new things, often the hard way, but there are alternatives. Learning from the experiences of others is one way to plan better, acquire skills before they are needed, and be prepared for the challenges to be encountered. And this is true no matter what stage a practice and owner are at. There are new challenges at each stage of growth, not just at startup. At every stage of your practice, managing cash flow and money, as well as communicating value, are critical skills to be mastered.

Accountability in Your Business

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Bringing clarity and focus to how your team contributes to the success of your practice can enhance overall results and attainment of your business goals.

By Sturdy McKee, PT, MPT, CEO

Not enough employees in general, and especially in our industry, understand exactly what it is they are responsible for producing. They know their job title, schedule, and may understand some components of what you expect them to deliver. They know they are responsible for taking care of patients or administrative tasks, but they lack the specificity to be able to tell you what the two most important things are in performing their job.

Preparing for Value-Based Care

Begin measuring value, not time.

By Jerry Henderson and Doug Schumann

We have had the opportunity to speak around the country on the transition to value-based care. Frankly, it is not top of mind for most physical therapists, and given a choice, most of us would much rather talk about something else: the latest clinical techniques, performance-based tests, patient management, our favorite beer, almost anything else.

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