Minding the Gap: Measuring the ROI of Traditional Marketing

a bridge broken in half
By Peter Decoteau

The ever-present challenge in marketing is the push and pull of action and measurement; learning, strategizing, coordinating, implementing, measuring, refining, rinse, repeat. Digital platforms have afforded us the ability to “close the gap” between executing our marketing efforts and measuring their success—if not completely, then to a much more precise degree than ever before.

Marketing PT to the Modern Consumer

man on smartphone with laptop in front of him

How evolving consumer attitudes require shifts in our approach to marketing physical therapy

By Peter Decoteau

The past two decades have seen a steady shift in cultural attitudes about healthcare for individuals and their families, from that of a passive – or at least deferential – mindset to a more proactive approach.

Reduce Your Marketing-Related Stress

marketers looking at graphs

Take Advantage of the PPS Marketing Resources!

By Peter Decoteau

One of the great benefits of being a member of our Section is that you have access to a wealth of valuable resources created and curated by experienced physical therapy professionals from around the nation.

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