27 Marketing Strategies

Pathway up a mountain

Get more new patients without paying for expensive ads or asking for physician referrals

By Aaron LeBauer, PT, DPT*

Marketing: a word that holds a lot of power for physical therapy practice owners. It’s something everyone wants to do more of, and do better.

Teach a PT to Fish

Fishing and reeling in a dollar sign

How Adding Marketing to Your Onboarding Process Can Empower Employees to Play an Active Role in Your Clinic’s Success

By Peter Decoteau

Young clinicians rarely mention marketing as something covered in their coursework.

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