Market Your Practice to Potential Buyers

All of the ways in which to market your practice

Six steps to help you along the way.

By Steve Stalzer, PT, MBA*

Selling a practice is rarely an easy decision, and marketing your practice to maximize value can be even more difficult. For those who are looking to sell, it is important to consider how to best position and market your practice to attract the right buyer. Much like selling a house, it is easier to sell a turnkey practice and command a good price if everything is in order. For the sake of this article, let’s assume an owner has taken the necessary steps to maximize the value of the practice, and he or she is now focused on attracting the right buyer.

Build Your Practice and Build Value

Building your practice

The importance of goodwill.

By Michelle Collie, PT, DPT, MS

Most physical therapists start their practice eager and excited, with objectives and goals that revolve around growth and success. However, even from the first day of business it’s important to have the end in sight.

Who’s in Control of Your Marketing?

Steering Wheel

Drive your practice to success with a basic marketing infrastructure.

By Steven L. Line, PT, ATC

Having enjoyed almost two decades as a private practice owner, I can tell you that it has been one of the most rewarding aspects of my life, and it has also been the catalyst for some gray hairs and sleepless nights.

Cultivating Referral Sources

Referral capture

7 tips for making meaningful relationships with doctors.

By Michelle Collie, PT, DPT, MS

Ask a new physical therapist to reach out to a local doctor and introduce themselves and you’ll likely get a panicked response: What should I say? What if they ask a question I don’t know the answer to? What if they’re busy and annoyed that I’ve called? Shouldn’t I be focusing my time on my own patients instead of talking to other clinicians?

Translating Customer Service into an Effective Marketing Tool

megaphones with more megaphones

Create a culture of leadership that aligns and engages your team.

By Emily Bagby*

While many practices identify quality customer service as a strength, few appropriately leverage this strength as a marketing tool to grow their practice. The goal of this article is to outline four steps to systematically create and leverage customer service to grow your practice. These steps include: empowering your staff, creating meaningful relationships, measuring customer service, and leveraging Promoters.

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