An entrepreneur’s mindset might lead to the future of your business.
By Stephen V. Rapposelli, PT
I bet you are a great physical therapist. I bet even though you are a business owner, you still consider yourself a physical therapist forever. Am I right?
By Peter Decoteau
Throughout the COVID-19 pandemic, clinic owners and physical therapists have been faced with a volatile, uncertain market.
Building a successful business now includes developing a personal brand that branches out from PT.
By Shondell Jones, PT, DPT
From luxury cars to exotic travel, naturopathic living, and fit moms, there are many types of lifestyle experts across the globe.
By Peter Decoteau
Getting in front of new people – potential patients who have little or no prior knowledge about your clinic – is one of the great challenges of marketing physical therapy and can cause a great deal of stress.
By Peter Decoteau
The act of creating a marketing budget is a strange combination of science and art, requiring both analytical skills and a healthy dose of creativity.