It’s Not Retail – It’s Added Value for the Patient Experience
By Peter Decoteau
Ask any physical therapist why they chose physical therapy as a career path and nine times out of 10 you’ll get some version of “I want to help people.
Using Tricare’s Pilot LBP Program to Promote a “PT-First” Message
How to leverage the insurance provider’s confidence in physical therapy using the three elements of effective marketing messaging
By Peter Decoteau
Physical therapists are great at taking care of people, bringing value to their patients’ lives by helping them heal and move without pain.
The 4 Traits of Successful PT Marketing Leaders
By Peter Decoteau
In the 2015 Forbes article “4 Traits of Successful Marketing Leaders,” marketing strategist Steve Olenski culls a list down from two separate lists of 12 traits each into a succinct group of attributes.1
3 Key Assets for Sustainable Marketing
By Peter Decoteau
Marketing can often feel like the practice of “flying by the seat of your pants,” especially if it’s not your primary (or secondary) role.
Celebrating Success
After a difficult year, acknowledging the year’s wins is even more important.
By Matt Slimming, PT, DPT
You are working hard at building (or re-building) your business.