How to use imagery to market your practice.
Michelle Collie, PT, DPT, MS
Traditionally, written content in the form of blogs, patient stories, and articles has been a trusted way to promote our practices and our profession through social media platforms.
How to tap your inner Don Draper.
By Tom Nagle*
As owners, proprietors, and leaders of practices, you are well aware of the marketing challenges that face most companies—from creating an image or brand, to driving leads and referrals, to building a long-term customer/client base cost-efficiently.
How marketing and HR can work together: staff recruitment through online marketing.
Michelle Collie, PT, DPT, MS
Staff recruitment can be a challenge for all private physical therapy practices.
Use your values as filters for decision making.
By Stephen V. Rapposelli, PT
When I started my practice, I never thought about culture.
Three steps to help your practice’s marketing efforts.
Michelle Collie, PT, DPT, MS
“If you build it, they will come” is a memorable line from the famous 1989 movie Field of Dreams.