End Strong, Start Stronger
The end-of-year marketing campaign that can be a win-win for you and your patients
By Peter Decoteau
After a year like 2020, many of us are looking to start 2021 feeling refreshed and re-energized.
Virtual Isn’t Just for Visits
Putting on a Virtual Event to Engage Your Patients, Staff, and Community.
By Michelle Collie, PT, DPT, MS, and Ali Schoos, PT
With in-person events neither safe nor permitted, two practices — one on the East Coast, the other on the West Coast — were not going to let COVID-19 limit their community engagement. Between the two practices, almost 600 people took on the challenge either alone or as teams to walk, hike, run, and even kayak 19 kilometers.
What’s in a Brand? Where to Start When Developing Your Business’s Brand Identity
By Peter Decoteau
Establishing your business’s brand is a vital part of your marketing strategy, as it should guide the majority of your marketing messaging, activities, and assets.
Think Like an Entrepreneur, Not Like a PT
An entrepreneur’s mindset might lead to the future of your business.
By Stephen V. Rapposelli, PT
I bet you are a great physical therapist. I bet even though you are a business owner, you still consider yourself a physical therapist forever. Am I right?
5 Steps to Effectively Adapt Your Relationship Management Activities to the “New Normal”
By Peter Decoteau
Throughout the COVID-19 pandemic, clinic owners and physical therapists have been faced with a volatile, uncertain market.