End Strong, Start Stronger

The end-of-year marketing campaign that can be a win-win for you and your patients
By Peter Decoteau
After a year like 2020, many of us are looking to start 2021 feeling refreshed and re-energized.
After a year like 2020, many of us are looking to start 2021 feeling refreshed and re-energized.
With in-person events neither safe nor permitted, two practices — one on the East Coast, the other on the West Coast — were not going to let COVID-19 limit their community engagement. Between the two practices, almost 600 people took on the challenge either alone or as teams to walk, hike, run, and even kayak 19 kilometers.
Establishing your business’s brand is a vital part of your marketing strategy, as it should guide the majority of your marketing messaging, activities, and assets.
I bet you are a great physical therapist. I bet even though you are a business owner, you still consider yourself a physical therapist forever. Am I right?
Throughout the COVID-19 pandemic, clinic owners and physical therapists have been faced with a volatile, uncertain market.