Marketing Benchmarking
Using data to maximize profits.
Michelle Collie, PT, DPT, MS
Market research finds health care businesses budgeting 9 percent of their revenue toward marketing.1
Inclusive Marketing
A message that everyone can relate to.
By Michael Connors, PT, DPT, PhD
In attempting to connect with a diverse client population, we have to be intentional about crafting messaging in our marketing communication to reach the widest possible customer base.
5 Tips to Instagram Success
How to use imagery to market your practice.
Michelle Collie, PT, DPT, MS
Traditionally, written content in the form of blogs, patient stories, and articles has been a trusted way to promote our practices and our profession through social media platforms.
7 Principles of a Successful Marketing Campaign
How to tap your inner Don Draper.
By Tom Nagle*
As owners, proprietors, and leaders of practices, you are well aware of the marketing challenges that face most companies—from creating an image or brand, to driving leads and referrals, to building a long-term customer/client base cost-efficiently.
Crafting a Cohesive Message
How marketing and HR can work together: staff recruitment through online marketing.
Michelle Collie, PT, DPT, MS
Staff recruitment can be a challenge for all private physical therapy practices.