End Strong, Start Stronger

cell phone displaying dollar sign

The end-of-year marketing campaign that can be a win-win for you and your patients

By Peter Decoteau

After a year like 2020, many of us are looking to start 2021 feeling refreshed and re-energized.

Virtual Isn’t Just for Visits

digital map marker

Putting on a Virtual Event to Engage Your Patients, Staff, and Community.

By Michelle Collie, PT, DPT, MS, and Ali Schoos, PT

With in-person events neither safe nor permitted, two practices — one on the East Coast, the other on the West Coast — were not going to let COVID-19 limit their community engagement. Between the two practices, almost 600 people took on the challenge either alone or as teams to walk, hike, run, and even kayak 19 kilometers.

Think Like an Entrepreneur, Not Like a PT

rocket ship taking off

An entrepreneur’s mindset might lead to the future of your business.

By Stephen V. Rapposelli, PT

I bet you are a great physical therapist. I bet even though you are a business owner, you still consider yourself a physical therapist forever. Am I right?

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