Summer Fun


Help your community make choices that will have a positive impact on their well-being.

By Don Levine, PT, DPT, FAFS

Welcome to the start of June when many families prepare to take their summer vacations. How can your practice guide your community members to make good choices that will have a positive impact on their well-being? June is also Men’s Health Month, and with Father’s Day approaching, the committee will highlight several organizations and activities that will help your current and potential clients understand the value that you provide in your community.

Why They Buy


Reluctant Customers

By Lynn Steffes, PT, DPT

Think back to the last time your water heater broke, or you had to replace a major appliance. I bet you were not thrilled to spend the money or be inconvenienced by the time it took away from your busy schedule. I am not sure people seeking physical therapy services feel much better.

Management Service Organization


Measurable value and greater market strength for independent practices.

By Jim Hoyme, PT, MBA

Consolidation. We have seen it for years in hardware, office supplies, and banking. Now look around you. Hospital mergers and acquisitions. Integrated care systems. Accountable care organizations (ACOs). Specialty and multi-specialty clinic integration. Health care organizations are growing.

Be Aware


April showers bring May flowers and a host of campaigns to help create safer and healthier communities.

By Don Levine, PT, DPT, FAFS

May is not only a time of year for spring blooms, but also a month that highlights several causes. For instance, May is National Bike Safety Month, making May a great time to educate your patients and your community. May is also National Stroke Awareness Month, another area where a physical therapist’s (PT’s) education is vital. And finally, we celebrate Mother’s Day!

Thank You Social Media!


Ten strategies to integrate social media into your business.

Amy Lee, PT, MPT, OCS

Why say thanks? First and foremost, the social media industry has provided every business new channels to reach populations we never thought possible. Granted, social media can be overwhelming, and many people have no idea where to start. Keeping the momentum going can be even more daunting. So here is my Top 10 list of the most useful strategies when integrating social media into business:

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