Why They Buy

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Reluctant Customers

By Lynn Steffes, PT, DPT

Think back to the last time your water heater broke, or you had to replace a major appliance. I bet you were not thrilled to spend the money or be inconvenienced by the time it took away from your busy schedule. I am not sure people seeking physical therapy services feel much better.

Management Service Organization

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Measurable value and greater market strength for independent practices.

By Jim Hoyme, PT, MBA

Consolidation. We have seen it for years in hardware, office supplies, and banking. Now look around you. Hospital mergers and acquisitions. Integrated care systems. Accountable care organizations (ACOs). Specialty and multi-specialty clinic integration. Health care organizations are growing.

Be Aware

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April showers bring May flowers and a host of campaigns to help create safer and healthier communities.

By Don Levine, PT, DPT, FAFS

May is not only a time of year for spring blooms, but also a month that highlights several causes. For instance, May is National Bike Safety Month, making May a great time to educate your patients and your community. May is also National Stroke Awareness Month, another area where a physical therapist’s (PT’s) education is vital. And finally, we celebrate Mother’s Day!

Thank You Social Media!

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Ten strategies to integrate social media into your business.

Amy Lee, PT, MPT, OCS

Why say thanks? First and foremost, the social media industry has provided every business new channels to reach populations we never thought possible. Granted, social media can be overwhelming, and many people have no idea where to start. Keeping the momentum going can be even more daunting. So here is my Top 10 list of the most useful strategies when integrating social media into business:

Happy Feet

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Get a leg up on the competition and show off your foot skills!

By Don Levine, PT, DPT, FAFS

The marketing and PR committee would like to challenge you to show off your feet! Okay, maybe not your feet, but how about your clients’ happy feet? April is Foot Awareness Month, making this a great time to spread the news about our profession’s expertise in improving mobility and decreasing foot pain. Whether you work with athletes, baby boomers, or geriatric clients, physical therapists (PTs) have much to offer. Revisiting a subject from last year, the committee will also give you some ideas for hitting a home run with your community’s baseball and softball programs. So, let us swing for the fences and get those feet moving!

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