Who’s in Control of Your Marketing?

Steering Wheel

Drive your practice to success with a basic marketing infrastructure.

By Steven L. Line, PT, ATC

Having enjoyed almost two decades as a private practice owner, I can tell you that it has been one of the most rewarding aspects of my life, and it has also been the catalyst for some gray hairs and sleepless nights.

Cultivating Referral Sources

Referral capture

7 tips for making meaningful relationships with doctors.

By Michelle Collie, PT, DPT, MS

Ask a new physical therapist to reach out to a local doctor and introduce themselves and you’ll likely get a panicked response: What should I say? What if they ask a question I don’t know the answer to? What if they’re busy and annoyed that I’ve called? Shouldn’t I be focusing my time on my own patients instead of talking to other clinicians?

Translating Customer Service into an Effective Marketing Tool

megaphones with more megaphones

Create a culture of leadership that aligns and engages your team.

By Emily Bagby*

While many practices identify quality customer service as a strength, few appropriately leverage this strength as a marketing tool to grow their practice. The goal of this article is to outline four steps to systematically create and leverage customer service to grow your practice. These steps include: empowering your staff, creating meaningful relationships, measuring customer service, and leveraging Promoters.

Marketing Your Practice?

thumbs up

Then ensure you provide an exceptional patient experience.

By Michelle Collie, PT, DPT, MS

I think it’s safe to say that, from a consumer’s perspective, the health care industry is a little lacking when it comes to customer service. I’ve never heard a patient boast that their doctor’s staff greets them with a song and dance, à la Southwest Airlines. And have you ever heard of a practice that takes a page out of the Ritz-Carlton handbook and gives staff the green light to spend up to two thousand dollars on the spot to solve any patient complaint?

Emotional Ties

heart-shaped knot with blue bg

Relationship-based marketing—and the mindset that fuels it.

By Jamey T. Shrier, PT*

Emotion matters in marketing. We often talk about emotion’s role in terms of connecting with audiences: being authentic, telling stories, creating experiences. But let’s rewind a bit further, to focus on your emotions—and your mindset—as you approach the work of marketing itself. Are you stressed out and anxious about this important part of your work? Do you approach it with dread? A lot of physical therapists I know and work with do exactly that. I used to be just like them.

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