Building a successful business now includes developing a personal brand that branches out from PT.
By Shondell Jones, PT, DPT
From luxury cars to exotic travel, naturopathic living, and fit moms, there are many types of lifestyle experts across the globe.
By Peter Decoteau
Getting in front of new people – potential patients who have little or no prior knowledge about your clinic – is one of the great challenges of marketing physical therapy and can cause a great deal of stress.
By Peter Decoteau
The act of creating a marketing budget is a strange combination of science and art, requiring both analytical skills and a healthy dose of creativity.
Key questions to ask when you’re weighing whether it’s time to grow.
By Mike Bigley*
The current climate makes it difficult to imagine what the lending and overall business environment for small businesses may be going forward.
By Brian Gallagher, PT*
Recently, I was at a conference delivering a lecture to a room filled with physical therapy private practice owners and said, “It’s time we begin to question the KPIs we have long-been accustomed to because PT 2020 and beyond is looking much different than ever before.”