Is Your Marketing Plan Strategic?
5 tips to stop spinning your wheels and get some traction.
By Michelle Collie, PT, DPT, MS
Marketing is an essential element of any business.
Two Strategies That Leverage Technology to Drive Referrals
Which one is right for your practice?
By Steve Stalzer, PT, MBA*
Advances in technology are helping many practice owners increase referrals and make better marketing investments.
Incorporating the Annual Physical Therapy Exam into Your Practice
Develop relationships by becoming the trusted provider of choice.
By Darren Rodia, PT, DPT, MS, and Michelle Collie, PT, DPT, MS
Are you asking your patients, “Do you and your family have your own physical therapist?”
8 Tips for Facebook Success
Develop long-term relationships to strengthen your practice.
By Michelle Collie, PT, DPT, MS
Many physical therapy practice owners become frustrated as they don’t have time to develop the marketing tools needed to grow their business.
A Community Presence
How to achieve effective and enjoyable marketing.
By Tess Vaughn, PT, DPT
What is the one word many physical therapists dread the most? Marketing. As an owner of a private practice in a small community, I would become discouraged following marketing lunches with physicians and staff as I would feel my time was ineffectual and futile.
