Many physical therapists think that if they provide great care, the patients will come. Unfortunately, it doesn’t work that way. While word of mouth and great care will get you part of the way, growing your patient base also requires good, consistent marketing.
Enjoying that rare moment when you have plenty of patients and your clinic is fully staffed? Take a few deep breaths, smile, and then dive headfirst into your process for staff recruitment, onboarding, and retention.
The most obvious marketing goal of your physical therapy practice is to bring in new patients, but it’s vital you keep in mind an equally as important goal: recruitment and retention of your clinical and administrative staff. The team of people who schedule, greet, work with, and bill your patients are the heart of your practice, and keeping that team healthy and growing will ensure your practice succeeds.
My personal journey with the social networking aspect of physical therapy marketing through social media began with a blog and progressed to Facebook with fascinating and encouraging results.
Recently, I returned to private practice from a hospital outpatient clinic. Anticipating this change, I started an evolving experiment on how to reach the public.
99 Marketing Ideas is a library of video vignettes designed to inspire the marketing strategies of physical therapy practices. Viewers can seize this unique opportunity to listen to real physical therapists share their best marketing practices with the industry. In addition, there are supplemental how-to summaries and transcriptions of the videos. Here is a sample of the content of video vignettes in the library.
