Two Strategies That Leverage Technology to Drive Referrals
Which one is right for your practice?
By Steve Stalzer, PT, MBA*
Advances in technology are helping many practice owners increase referrals and make better marketing investments.
Incorporating the Annual Physical Therapy Exam into Your Practice
Develop relationships by becoming the trusted provider of choice.
By Darren Rodia, PT, DPT, MS, and Michelle Collie, PT, DPT, MS
Are you asking your patients, “Do you and your family have your own physical therapist?”
8 Tips for Facebook Success
Develop long-term relationships to strengthen your practice.
By Michelle Collie, PT, DPT, MS
Many physical therapy practice owners become frustrated as they don’t have time to develop the marketing tools needed to grow their business.
A Community Presence
How to achieve effective and enjoyable marketing.
By Tess Vaughn, PT, DPT
What is the one word many physical therapists dread the most? Marketing. As an owner of a private practice in a small community, I would become discouraged following marketing lunches with physicians and staff as I would feel my time was ineffectual and futile.
Improve Your Marketing Effectiveness
Nine steps to understand your customer acquisition cost and improve the return on your marketing investment.
By Steve Stalzer, PT, MBA*
I graduate from physical therapy school in 1997 without a laptop, smartphone, or email address. We didn’t have a single lecture on marketing and even if we had, I’m not certain it would be relevant in today’s digital world. It is safe to say that over the past 20 years, my partners and I have made plenty of mistakes when it came to marketing for our practice. In this article, I will share some of the most critical lessons learned.
