Create a Marketing Persona in 5 Simple Steps
By Michelle Collie, PT, DPT, MS
To succeed as a private practice, you must create a strategic and well-rounded marketing approach.
Key Marketing Initiatives for the Private Practice
An Interview with Neil Trickett, PT*, of Practice Promotions
Interview by Matt Slimming, PT, DPT
Matt Slimming: What are the one or two most important items for a clinic owner to consider when designing or updating their website?
Key Factors to Consider Before Opening Your Next Clinic
Adding clinics may not add value by itself.
By Emily Bagby*
Opening a new clinic is both exciting and a sure way to demonstrate to the world that your practice is indeed growing.
99 Marketing Ideas
Take a look at our video library!
By Michelle Collie, PT, DPT, MS
Need a marketing idea? Look no further than the library of video vignettes designed to inspire the marketing minds of those in physical therapy practices.
ROI & Marketing
Tracking the return on investment for marketing practices.
By Steve Stalzer, PT, MBA
Effective marketing reaches individuals who need therapy and provides them with a positive impression of your staff’s skills, services, and abilities.
