Marketing Benchmarking

Market Benchmarking

Using data to maximize profits.

Michelle Collie, PT, DPT, MS

Market research finds health care businesses budgeting 9 percent of their revenue toward marketing.1

Inclusive Marketing

Colored Pencils

A message that everyone can relate to.

By Michael Connors, PT, DPT, PhD

In attempting to connect with a diverse client population, we have to be intentional about crafting messaging in our marketing communication to reach the widest possible customer base.

5 Tips to Instagram Success

Instagram Heart

How to use imagery to market your practice.

Michelle Collie, PT, DPT, MS

Traditionally, written content in the form of blogs, patient stories, and articles has been a trusted way to promote our practices and our profession through social media platforms.

7 Principles of a Successful Marketing Campaign


How to tap your inner Don Draper.

By Tom Nagle*

As owners, proprietors, and leaders of practices, you are well aware of the marketing challenges that face most companies—from creating an image or brand, to driving leads and referrals, to building a long-term customer/client base cost-efficiently.

Copyright © 2018, Private Practice Section of the American Physical Therapy Association. All Rights Reserved.