From luxury cars to exotic travel, naturopathic living, and fit moms, there are many types of lifestyle experts across the globe.
Getting in front of new people – potential patients who have little or no prior knowledge about your clinic – is one of the great challenges of marketing physical therapy and can cause a great deal of stress.
The act of creating a marketing budget is a strange combination of science and art, requiring both analytical skills and a healthy dose of creativity.
The current climate makes it difficult to imagine what the lending and overall business environment for small businesses may be going forward.
Recently, I was at a conference delivering a lecture to a room filled with physical therapy private practice owners and said, “It’s time we begin to question the KPIs we have long-been accustomed to because PT 2020 and beyond is looking much different than ever before.”
