ROI & Marketing

Man standing in front of stack of money

Tracking the return on investment for marketing practices.

By Steve Stalzer, PT, MBA

Effective marketing reaches individuals who need therapy and provides them with a positive impression of your staff’s skills, services, and abilities.

Three Steps to Data-Driven Marketing

Steps for data driven marketing

A data-driven approach to marketing provides results in your practice and optimizes your performance and outcomes.

By Michelle Collie, PT, DPT, MS, OCS

Access to information and the tools available to analyze and make meaningful use of that data are increasing all around us.

Digital Marketing

Rocket taking off from laptop

Harness this powerful tool to reach and grow your target audience.

By Heidi Rose Bender, MBA

In today’s social media age, a successful marketing plan must include digital marketing tools.

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