Improve Your Marketing Effectiveness

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Nine steps to understand your customer acquisition cost and improve the return on your marketing investment.

By Steve Stalzer, PT, MBA*

I graduate from physical therapy school in 1997 without a laptop, smartphone, or email address. We didn’t have a single lecture on marketing and even if we had, I’m not certain it would be relevant in today’s digital world. It is safe to say that over the past 20 years, my partners and I have made plenty of mistakes when it came to marketing for our practice. In this article, I will share some of the most critical lessons learned.

Tips on Referral Source Marketing Success

Referral marketing

Despite the evolution of our profession we still rely on professional referrals.

By Michelle Collie, PT, DPT, MS

Our profession has come a long way from the days when we relied only on physician referrals for new patients. With direct access and patient choice, practices now have a decreased need for physician referrals. But that need still exists, and for most private practice physical therapy clinics, professional referral marketing continues to be an important part of the referral source process.

Market Your Practice to Potential Buyers

All of the ways in which to market your practice

Six steps to help you along the way.

By Steve Stalzer, PT, MBA*

Selling a practice is rarely an easy decision, and marketing your practice to maximize value can be even more difficult. For those who are looking to sell, it is important to consider how to best position and market your practice to attract the right buyer. Much like selling a house, it is easier to sell a turnkey practice and command a good price if everything is in order. For the sake of this article, let’s assume an owner has taken the necessary steps to maximize the value of the practice, and he or she is now focused on attracting the right buyer.

Build Your Practice and Build Value

Building your practice

The importance of goodwill.

By Michelle Collie, PT, DPT, MS

Most physical therapists start their practice eager and excited, with objectives and goals that revolve around growth and success. However, even from the first day of business it’s important to have the end in sight.

Who’s in Control of Your Marketing?

Steering Wheel

Drive your practice to success with a basic marketing infrastructure.

By Steven L. Line, PT, ATC

Having enjoyed almost two decades as a private practice owner, I can tell you that it has been one of the most rewarding aspects of my life, and it has also been the catalyst for some gray hairs and sleepless nights.

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