Getting the Word Out About Physical Therapy with Facebook


Educate the public and build the credibility of not just your practice but physical therapists everywhere.

By Sturdy McKee, PT, MPT, CEO*

“Action may not always bring happiness, but there is no happiness without action.” —William James

It is crucial for private practice owners to get the word out in order to help more people. Historically, we have been very passive in this regard, relying largely on physicians and other health care providers to tell people about us and direct patients to us. Advertising directly to consumers was considered arduous and expensive. But that is definitely no longer the case. Odds are that you are holding in your hand, or in your purse or pocket, a tool that has the potential to reach millions of people, virtually anywhere you choose.

Added Value


Use technology to improve your bottom line while putting your patients first.

By Quinn Worden

You likely started your practice for more professional autonomy, a passion to deliver better care to the communities you wanted to influence, or perhaps financial independence for your family. The value you create is what matters, but it’s up to each of us to define what’s most valuable as a private practice owner.

Podcasting for Patients


A step-by-step guide to marketing directly to the public.

By Jarod Carter, PT, DPT, MTC

In today’s competitive physical therapy market, generating patient referrals can be a daunting task. Gone are the days of relying on the local physician for new patients, especially given the emergence of physician- and hospital-owned physical therapy services (POPTS, HOPTS) and large therapy chains.

Tracking for Success


Why outcome measures are essential to your practice.

By Heidi Jannenga, PT, DPT, ATC/L

Physical therapists have long operated in a system of restriction, and in some cases, that’s a good thing—after all, this is a profession that thrives on treating and healing patients within the confines of evidence-based practice. But in many ways the traditional system is broken—and that’s growing more apparent as the US health care system shifts to an environment of value-driven payment and care delivery.

A Better Outcome


Using outcomes to help improve your bottom line.

By Al Amato, PT, MBA

Rehabilitation providers continually struggle to make ends meet. They are required to collect outcomes data to satisfy Centers for Medicare & Medicaid (CMS) reporting requirements for Functional Limitation Reporting and Physician Quality Reporting System, and other payer reporting demands. At first, this requirement seemed to be another cost with little benefit to the provider. Now providers are using outcomes reports to track patient progress in addition to fulfilling mandated reporting requirements. Using outcomes in daily practice has become a necessity for payment and a boon to improving patient management with patient-reported data.

Copyright © 2017, Private Practice Section of the American Physical Therapy Association. All Rights Reserved.