Get ready because consumer digital health is about to go deeper than your Fitbit. We’re talking DNA deep. In fact, it’s already happening.
By Susan Nowell, PT, DPT
As technology and health care have become increasingly intertwined for physical therapists in the last decade, we’ve gotten better at implementing evaluation, treatment, and education apps into our practice. WebPT recently published a succinct article outlining the “top 10 iPad apps for physical therapists,” which range from digital goniometry to 3D anatomy display tools. See www.webpt.com/blog/post/top-10-ipad-apps-physical-therapists for the complete list. It’s safe to say that we’ve all stepped up to incorporate more real-time technology into practice. But what about our customers?
Educate the public and build the credibility of not just your practice but physical therapists everywhere.
By Sturdy McKee, PT, MPT, CEO*
“Action may not always bring happiness, but there is no happiness without action.” —William James
It is crucial for private practice owners to get the word out in order to help more people. Historically, we have been very passive in this regard, relying largely on physicians and other health care providers to tell people about us and direct patients to us. Advertising directly to consumers was considered arduous and expensive. But that is definitely no longer the case. Odds are that you are holding in your hand, or in your purse or pocket, a tool that has the potential to reach millions of people, virtually anywhere you choose.
Use technology to improve your bottom line while putting your patients first.
By Quinn Worden
You likely started your practice for more professional autonomy, a passion to deliver better care to the communities you wanted to influence, or perhaps financial independence for your family. The value you create is what matters, but it’s up to each of us to define what’s most valuable as a private practice owner.
A step-by-step guide to marketing directly to the public.
By Jarod Carter, PT, DPT, MTC
In today’s competitive physical therapy market, generating patient referrals can be a daunting task. Gone are the days of relying on the local physician for new patients, especially given the emergence of physician- and hospital-owned physical therapy services (POPTS, HOPTS) and large therapy chains.
Why outcome measures are essential to your practice.
By Heidi Jannenga, PT, DPT, ATC/L
Physical therapists have long operated in a system of restriction, and in some cases, that’s a good thing—after all, this is a profession that thrives on treating and healing patients within the confines of evidence-based practice. But in many ways the traditional system is broken—and that’s growing more apparent as the US health care system shifts to an environment of value-driven payment and care delivery.