Nominating Committee Chair Letter
By Stephanie Weyrauch, PT, DPT
I first became involved in the Section after I attended Graham Sessions as a student.
Author Archive
Simple Steps to Understanding Your Marketing ROI
Learn to crunch the critical numbers.
By Steve Stalzer, PT, MSPT, MBA
The year 2020 was defined by unprecedented uncertainty. It required business owners to make fast decisions and react to the ever-changing environment and new regulations.
Becoming an Influential Content Expert
Invest your time wisely with content marketing that makes a difference.
By Madison Brinson
Expert. A title that commands respect from a listening ear. Or does it?
Stop Losing New Patients and Start Personalizing Your Practice in Two Simple Steps
Customized communication is key to marketing.
By Susannah Bailin
So, you want more patients at your physical therapy practice, but you’re not sure what else you can try?
How to Create an Online Sales Funnel
Learn to effectively generate leads using your website.
By Chris Cilluffa
While many business and sales-minded practice owners regularly deal in marketing and sales, many overlook a vital sales tool: the online sales funnel. In our clinics and the clinics we serve, online sales funnels have proven to be essential for success for four main reasons: