The business principle of knowing and understanding metrics is well-accepted for managing any business.
In an issue devoted to benchmarking, this important business tool can be applied to other functions to set goals and track performance.
At our core, rehabilitation experts account for disease and dysfunction when developing appropriate exercise and recommending lifestyle changes.
When asked to write an article about key performance indicators (KPIs) and benchmarks, my initial thought was “no problem, I look at data and talk numbers all day, every day.”
The ever-present challenge in marketing is the push and pull of action and measurement; learning, strategizing, coordinating, implementing, measuring, refining, rinse, repeat. Digital platforms have afforded us the ability to “close the gap” between executing our marketing efforts and measuring their success—if not completely, then to a much more precise degree than ever before.
