The Four P’s

By Angela Wilson Pennisi, PT, MS, OCS

Having returned from the Federal Advocacy Forum in the spring (see Claire Mysliwy’s article on APTA Core Values in Action), and then attending a community meeting where my Congressman spoke a few weeks later, I was reflecting on characteristics of successful advocacy. Compared with everything else I do every week or month, the brain power required to participate in regular advocacy ranks at about the level of changing the paper towel roll in the clinic washroom. In keeping with that level of mental effort, I decided that my approach to building relationships with my legislators could be summed up with “Pennisi’s 4 P’s”:

We Need to Do Better

By Tom DiAngelis, PT, DPT

As many of you are aware from our emails, this past spring PPS, along with member contacts in Oregon, held a fundraiser for the Chair of the Senate Finance Committee, Senator Ron Wyden. For those of you who made a donation, thank you. For those who did not, I am not sure what to say.

I respect those who didn’t contribute but replied to the request for support and let me know why you weren’t going to give—versus ignoring the request, knowing that a small percentage of members would once again step up and lead. For those of you in this category, I refer to you as the coattail riders: Always content to ride the coattails of those who know the importance of these events and will always help any way they can.

“My Product Strategy? Zero Compromises”


with Daniel Lubetzky, Inc. Magazine

By Jeff Haden | Reviewed by Michael Vacon, PT

In the December 2013/January 2014 issue of Inc. Magazine, Jeff Haden contributed an article for their Innovate/Owner’s Manual section. The article grabbed my attention with its simple, yet very powerful, message for all of us who are looking to innovate and differentiate our practices from competitors and survive in the “new” health care environment.

Haden wrote about Daniel Lubetzky, the founder of Kind Healthy Snacks. I first became aware of his products when I received samples of them in a road race participant bag. Having had plenty of experience eating energy bars, I figured I was about to ingest yet another barely tasty, but nutrient-rich, offering—boy was I wrong.

Benefits of Physical Therapy

By Lynn Steffes, PT, DPT

Choosing physical therapy to treat pain or mobility problems is a commitment to taking time to heal and to learn self-management. With that investment of time and money—there must be a strong perceived benefit!

Ask yourself: Does everyone in your practice know how to talk about the real benefits of physical therapy and address what consumers might perceive as drawbacks?

Can helping others help you?


“It is one of the beautiful compensations of life, that no man can sincerely help another without helping himself.”—Ralph Waldo Emerson

By Terence C. Brown, PT, DPT, COMT

We are all looking for innovative ways to get our name out to the public. If you have been in practice for many years like me, you may have tried signs, newspaper ads, high school banners, pens, backpacks, stress balls, billboards, lunches, and many other things. Does this marketing work? Is the public more aware of who you are and what your practice represents through these single dimension advertising venues? Who knows? It is difficult to objectively measure the impact of advertising this way. My experience tells me that they work minimally, if at all.

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