The Four P’s

By Angela Wilson Pennisi, PT, MS, OCS

Having returned from the Federal Advocacy Forum in the spring (see Claire Mysliwy’s article on APTA Core Values in Action), and then attending a community meeting where my Congressman spoke a few weeks later, I was reflecting on characteristics of successful advocacy. Compared with everything else I do every week or month, the brain power required to participate in regular advocacy ranks at about the level of changing the paper towel roll in the clinic washroom. In keeping with that level of mental effort, I decided that my approach to building relationships with my legislators could be summed up with “Pennisi’s 4 P’s”:

Management Retention


Use the carrot, the stick, or both?

By Paul J. Welk, PT, JD
July 2014

Successful physical therapy private practices have a number of common characteristics, one of which is a strong management team. Given the high demand for skilled management, these individuals may find themselves tempted to leave their current employment situation for other opportunities, whether that be for another employer or some type of “better” opportunity. When considering ways to avoid the loss of management team members, the retention methods tend to fall into two categories. First, there are mechanisms to incentivize management to remain in their current setting and to work toward achieving a particular goal or “carrot.” Second, there are mechanisms that are designed to have a negative effect on departing individuals and serve as a “stick.”1 This article examines a few common carrots and sticks used to retain upper level physical therapy management teams.

Head of the Class


Planning for back to school.

By Don Levine, PT, DPT, FAFS

Summer is well under way, and the Marketing and PR Committee reminds you that preparation makes perfect. While you may be vacationing at the beach or hiking in the mountains with your family, do not forget to have a plan in place for next month’s marketing and public relations. As August approaches, thoughts quickly turn from summer vacation to return to sports and the classroom. Are your plans in place to meet the needs of your community and highlight your practice?

“My Product Strategy? Zero Compromises”


with Daniel Lubetzky, Inc. Magazine

By Jeff Haden | Reviewed by Michael Vacon, PT

In the December 2013/January 2014 issue of Inc. Magazine, Jeff Haden contributed an article for their Innovate/Owner’s Manual section. The article grabbed my attention with its simple, yet very powerful, message for all of us who are looking to innovate and differentiate our practices from competitors and survive in the “new” health care environment.

Haden wrote about Daniel Lubetzky, the founder of Kind Healthy Snacks. I first became aware of his products when I received samples of them in a road race participant bag. Having had plenty of experience eating energy bars, I figured I was about to ingest yet another barely tasty, but nutrient-rich, offering—boy was I wrong.

Benefits of Physical Therapy

By Lynn Steffes, PT, DPT

Choosing physical therapy to treat pain or mobility problems is a commitment to taking time to heal and to learn self-management. With that investment of time and money—there must be a strong perceived benefit!

Ask yourself: Does everyone in your practice know how to talk about the real benefits of physical therapy and address what consumers might perceive as drawbacks?

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