By Jason Sanders, PT, DPT, OCS, GCS
When Private Practice Section (PPS) members are surveyed, the number one reason for membership is their desire for education. Arenas for education within our section include public relations, marketing, finance, government affairs, technology, and payment policy, just to name a few. It is with this in mind that the PPS Board develops its strategic plan and tasks its volunteer-based committees with meeting the needs of the organization and its membership. The portions of the strategic plan tasked to the Education Committee span several realms important to the PPS membership and require both independent development of projects within our committee as well as collaboration across committees.
By Tannus Quatre, PT, MBA
We need to make sense of our lives.
This applies to all the lofty “I have a purpose” and “my search for meaning” kind of things, but it also applies to the mundane. The daily. The actions we take at each turn of our lives.
And it especially applies when we buy.
How to scientifically benchmark your private practice marketing.
By Michelle Collie, PT, DPT, MS, OCS
Social media campaigns, direct marketing to referral sources, advertising, and outreach to past patients, no matter the marketing goal or strategy, benchmarking is an essential component to ensure maximum results.
By Alpha Lillstrom Cheng, JD, MA, and Jerry Connolly, PT, CAE
February 2, 2017
Every two years, each seat in the House of Representatives and one-third of the one hundred U.S. Senate seats are up for election. The 115th Congress began on January 3, 2017, when all of the members of the House of Representatives and 34 U.S. senators were sworn in for their terms in office. This new Congress is the most diverse in history, with more minority lawmakers than ever before and a record 21 women in the U.S. Senate. There are 52 new members of the House of Representatives, and the House’s Republican majority was reduced by a dozen to 47. Republicans also hold the majority in the Senate with 52 members to the 46 Democrats and 2 independents who caucus with the Democrats. There are seven new senators, three of whom (Chris Van Hollen [D-MD], Tammy Duckworth [D-IL], and Todd Young [R-IN]) moved from serving their district in the House to representing their whole state in the Senate. While the GOP majority is smaller than in previous Congresses, the party still controls the floor and committee agendas in both chambers.
A step-by-step guide to marketing directly to the public.
By Jarod Carter, PT, DPT, MTC
In today’s competitive physical therapy market, generating patient referrals can be a daunting task. Gone are the days of relying on the local physician for new patients, especially given the emergence of physician- and hospital-owned physical therapy services (POPTS, HOPTS) and large therapy chains.
