Money Matters

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By Stacy M. Menz, PT, DPT, PCS

Money matters. Depending on how you read it, your perspective on your current situation, it could mean money does matter, or it could mean matters regarding money. The reality is they both go hand in hand. I know many of us didn’t get into private practice thinking we were going to rake in the cash and retire early. We do what we do because we care about our patients and their lives, the health of the U.S. population, the development of kids, and on and on and on. But the reality is that money does matter, and you need to pay attention to matters regarding money to be able to serve the community and people that surround you and your practice.

Because You’ve Made a Connection

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By Ben Montgomery, BuildPT.com

We can all agree that effective communication is key when selling someone a product, a service, and yes, a more healthful outcome. And yet when private practice physical therapists make their pitch to potential clients either in person, online, or within marketing collateral, it isn’t enough to simply speak the same English language.

Use Your Physical Therapy Blog!

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By Ben Montgomery, BuildPT.com

Few things are sadder in the physical therapy marketing world than a clinic blog that is underused or completely ignored.

We have all seen them: physical therapy blogs that proclaim “Hello world!” because no other posts have been added, or those once-used-but-soon-forgotten blogs whose most recent posts date back a year or more.

What makes them sad from a marketing perspective—more disappointing, really—is that such blogs indicate physical therapists are underutilizing one of their greatest marketing tools.

Regulatory Changes for 2017

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Medicare Physician Fee Schedule Update for Calendar Year 2017

By Alpha Lillstrom Cheng, JD, MA
March 3, 2017

The Centers for Medicare & Medicaid Services (CMS) is responsible for developing, proposing, and finalizing regulations in order to implement health legislation that has been passed by Congress and signed into law. The regulatory process consists of publishing proposed rules and requests for information in order to allow for public review and to receive stakeholder input in the form of “comments.” On behalf of the over 4,200 members, the Private Practice Section (PPS) regularly analyzes and responds to regulatory initiatives that pertain to private practice physical therapy.

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