Strategic Marketing and Public Relations for Today

By Michelle Collie, PT, DPT, MS, OCS

Health care continues to evolve, and despite many people’s concerns I believe the future of private practice physical therapy has the potential to be excellent. However, ongoing research demonstrating the effectiveness and value of physical therapy, providing excellent care, and getting results, are unfortunately not the only drivers for a future of success. Strategic marketing and (public relations) PR must be utilized to ensure that our value and our role in health care is messaged, so our practices and profession can thrive.

The Customer

By Stacy M. Menz, PT, DPT, PCS

This issue of Impact focuses on the customer. In the physical therapy profession, regardless of our practice areas, each patient represents a unique set of needs and circumstances that must be looked at as a whole. Only in this way can we provide true customer service that will keep our customers coming back and prompt word-of-mouth referrals.

Customer Service and Compliance


Recent developments affecting physical therapy practice.

By Paul Welk, PT, JD
June 2017

When considering the relationship between private practice physical therapists and their patients and customers, legal compliance is likely not the first consideration that comes to mind. However, two recent compliance developments relate directly to the physical therapy provider/customer relationship. Specifically, this article summarizes changes in the Department of Health and Human Services Office of Inspector General’s (OIG) interpretation of “nominal value” in connection with gifts to Medicare and Medicaid beneficiaries and the OIG’s new safe harbor for free or discounted transportation, and how each of these changes affects the customer relationship.

Facebook Posting Proficiency


To maximize the value of your next post, run your content through these 6 questions.

By Larry Briand, PT, MS, ATC, and Mark Nelson*

1. Does your post include a call to action?

Copyright © 2018, Private Practice Section of the American Physical Therapy Association. All Rights Reserved.