Lead in the health care marketplace with innovation, technology, and goal setting.
By Swathi Young, CEO, Technotch Solutions*
April 2018
The U.S. health care industry is growing at an exponential rate and is projected to reach $5.5 trillion by 2025, according to a report by the Centers for Medicare & Medicaid (CMS). Physician and clinical services constitute over 20 percent of this projection.1 This leads to an important question: Does this economic growth indicate improvement in the quality of patient care?
Relationship-based marketing—and the mindset that fuels it.
By Jamey T. Shrier, PT*
Emotion matters in marketing. We often talk about emotion’s role in terms of connecting with audiences: being authentic, telling stories, creating experiences. But let’s rewind a bit further, to focus on your emotions—and your mindset—as you approach the work of marketing itself. Are you stressed out and anxious about this important part of your work? Do you approach it with dread? A lot of physical therapists I know and work with do exactly that. I used to be just like them.
Create long-term success, growth, and profitability.
By Robbie B. Leonard, PT, DPT*
Most practice owners have too many items on the things to do list and not enough time to get everything done. Practice ownership may also feel like an island where the owner is the only person who cares about the long-term growth and profitability of the clinic. Creating a leadership development program that aligns and engages your team in achieving long-term success for the clinic is key in solving these problems.
By Michelle Collie, PT, DPT, MS
The Private Practice Section (PPS) Marketing and PR Committee objective is to provide marketing and public relations educational programming and tools for members to use in their communities and with their local media. What follows is an overview of the resources members currently have to promote their practices and the profession of physical therapy.
By Stacy M. Menz, PT, DPT, PCS
Leadership is a word I think about every day as a business owner. I think about how I am doing as a leader, and I think about how I can develop my staff to step up as leaders. I believe that leadership isn’t a destination but a path that is ever changing and evolving. If there has ever been a time that I thought about it as a destination, and had the brief thought of “I’ve made it,” the universe has quickly disabused me of that notion!
