Create long-term success, growth, and profitability.
By Robbie B. Leonard, PT, DPT*
Most practice owners have too many items on the things to do list and not enough time to get everything done. Practice ownership may also feel like an island where the owner is the only person who cares about the long-term growth and profitability of the clinic. Creating a leadership development program that aligns and engages your team in achieving long-term success for the clinic is key in solving these problems.
By Michelle Collie, PT, DPT, MS
The Private Practice Section (PPS) Marketing and PR Committee objective is to provide marketing and public relations educational programming and tools for members to use in their communities and with their local media. What follows is an overview of the resources members currently have to promote their practices and the profession of physical therapy.
By Stacy M. Menz, PT, DPT, PCS
Leadership is a word I think about every day as a business owner. I think about how I am doing as a leader, and I think about how I can develop my staff to step up as leaders. I believe that leadership isn’t a destination but a path that is ever changing and evolving. If there has ever been a time that I thought about it as a destination, and had the brief thought of “I’ve made it,” the universe has quickly disabused me of that notion!
By Lynn Steffes, PT, DPT*
Private practices nationwide are experiencing mounting competition. Practices that have never formally marketed themselves are having to do so with both strategy and consistency. Many practices in the new year ask about hiring a marketing person or a physician/community liaison to enable their clinical staff to focus on what they do best: treat patients!
Jeff Jankowski, PT, ATC, is the chief executive officer of Redbud Physical Therapy in Tulsa, Oklahoma. He can be reached at email@example.com.