Six Steps to a Leadership Culture

Six steps to leadership culture

Create long-term success, growth, and profitability.

By Robbie B. Leonard, PT, DPT*

Most practice owners have too many items on the things to do list and not enough time to get everything done. Practice ownership may also feel like an island where the owner is the only person who cares about the long-term growth and profitability of the clinic. Creating a leadership development program that aligns and engages your team in achieving long-term success for the clinic is key in solving these problems.

Marketing and Public Relations Committee Report

Michelle Collie
By Michelle Collie, PT, DPT, MS

The Private Practice Section (PPS) Marketing and PR Committee objective is to provide marketing and public relations educational programming and tools for members to use in their communities and with their local media. What follows is an overview of the resources members currently have to promote their practices and the profession of physical therapy.

Leadership

StacyMenz
By Stacy M. Menz, PT, DPT, PCS

Leadership is a word I think about every day as a business owner. I think about how I am doing as a leader, and I think about how I can develop my staff to step up as leaders. I believe that leadership isn’t a destination but a path that is ever changing and evolving. If there has ever been a time that I thought about it as a destination, and had the brief thought of “I’ve made it,” the universe has quickly disabused me of that notion!

8 Steps to Hiring Your Marketing Expediter

Green lightbulb idea
By Lynn Steffes, PT, DPT*

Private practices nationwide are experiencing mounting competition. Practices that have never formally marketed themselves are having to do so with both strategy and consistency. Many practices in the new year ask about hiring a marketing person or a physician/community liaison to enable their clinical staff to focus on what they do best: treat patients!

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