Employment agreements, bylaws, and articles of organization.
By Paul J. Welk, PT, JD
Many qualities of a good leader are intrinsic to the individual, however some are learned through leadership training or a variety of other mechanisms. While the ability of any individual to lead an organization is certainly not derived from paper documentation, the actions that can be taken by a leader are in part controlled by an organization’s governing documents and the rights and obligations of the individual thereunder. This article will review some of the key corporate governance documents that serve to provide the legal authority for a leader to lead within an organization. It will also delineate how specific leadership roles, such as that of a corporate officer, board member, or management-level employee, derive the legal authority to lead.
By Michelle Collie, PT, DPT, MS
Many physical therapists think that if they provide great care, the patients will come. Unfortunately, it doesn’t work that way. While word of mouth and great care will get you part of the way, growing your patient base also requires good, consistent marketing.
Enhancing professional engagement to build future leaders.
By Mike Connors, PT, DPT, PhD
As a profession, we have experienced many great leaders at all levels of involvement in our professional organizations. These leaders have motivated us to action, moved our profession forward, and have shaped the continued evolution of physical therapy. While being a natural born leader may come easy to some, most leaders emerge from an investment in developing their skills. You can create a leadership development program in your organization, or you can help build leaders by encouraging your employees to become involved in our professional organizations.
Lead in the health care marketplace with innovation, technology, and goal setting.
By Swathi Young, CEO, Technotch Solutions*
The U.S. health care industry is growing at an exponential rate and is projected to reach $5.5 trillion by 2025, according to a report by the Centers for Medicare & Medicaid (CMS). Physician and clinical services constitute over 20 percent of this projection.1 This leads to an important question: Does this economic growth indicate improvement in the quality of patient care?
Relationship-based marketing—and the mindset that fuels it.
By Jamey T. Shrier, PT*
Emotion matters in marketing. We often talk about emotion’s role in terms of connecting with audiences: being authentic, telling stories, creating experiences. But let’s rewind a bit further, to focus on your emotions—and your mindset—as you approach the work of marketing itself. Are you stressed out and anxious about this important part of your work? Do you approach it with dread? A lot of physical therapists I know and work with do exactly that. I used to be just like them.