Laser Therapy

Can your practice afford not to offer it?

By Mark Callanen, PT, DPT, OCS

Health care practitioners’ first question when assessing a modality is normally “Does it work?” Usually within minutes this transitions to “What is the CPT code?” and “Is it reimbursable?” If the answers to these questions are uninspiring, the conversation dries up quickly.

Who’s in Control of Your Marketing?

Steering Wheel

Drive your practice to success with a basic marketing infrastructure.

By Steven L. Line, PT, ATC

Having enjoyed almost two decades as a private practice owner, I can tell you that it has been one of the most rewarding aspects of my life, and it has also been the catalyst for some gray hairs and sleepless nights.

Hey Google

Hey Google!

How do you manage stress?

By Alison Zeleznik, PT, DPT

As physical therapists, students, business owners, aspiring entrepreneurs, and let’s face it . . . humans, we all face one common struggle in daily life: stress.

Stress Test

Stress Meter

Up all night? Grinding your teeth? Reflux? All of the above? How we react to and handle stress is a multifaceted and individual process we all should be working on.

By Eric Cardin, PT, MS

As I close in on 20 years of practice and nearly as many years in some form of management, I’ve found myself reflecting on what is important, what could I do better, what have I done wrong? The cliché of “what would I tell the younger me” comes to mind as I reflect on career, family, and life in general.

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