P Is for Patient
The 4 P’s of a strategic marketing plan.
By Mike Connors, PT, DPT, PhD
In our industry, marketing serves as a means of enhancing public and referral source awareness of the benefits of physical therapy.
Patient Engagement
4 measures you should track to improve the patient relationship.
By Ryan Klepps, PT, DPT*
March 2019
The term engagement has seemingly become the buzzword du jour in almost every industry.
Using Social Media to Drive New Patients
Due diligence and consistent attention are the keys to success.
By Alex Strauch, BS*
Social media, love it or hate it, is vital for a growing business in today’s environment.
Greetings PPS Members
By Sandra Norby, PT, DPT
I am penning this letter to you during yet another winter storm warning.
Marketing Focus
By Stacy M. Menz, PT, DPT
This month is all about marketing.