P Is for Patient

The 4 P’s of a strategic marketing plan.
By Mike Connors, PT, DPT, PhD
In our industry, marketing serves as a means of enhancing public and referral source awareness of the benefits of physical therapy.
In our industry, marketing serves as a means of enhancing public and referral source awareness of the benefits of physical therapy.
The term engagement has seemingly become the buzzword du jour in almost every industry.
Social media, love it or hate it, is vital for a growing business in today’s environment.
I am penning this letter to you during yet another winter storm warning.
This month is all about marketing.