Updated Legislative and Advocacy Priorities
By Alpha Lillstrom Cheng, JD, MA
March 3, 2019
In preparation for each new Congress, the PPS Government Affairs Committee (GAC) meets to evaluate the legislative and advocacy priorities of the Private Practice Section (PPS) and prioritize policy issues and goals to address with the incoming Congress.
Consider the benefits of internal marketing for maintaining communication.
By Jenilee Jaber, BA
For any clinic to successfully grow, or even to just remain steady, there must be a stable stream of new patients.
A review of three marketing experts in our profession.
By Izette Swan, PT, CPT
One of this past year’s tasks was to update my clinic’s website and improve our content marketing.
An Interview with Neil Trickett, PT*, of Practice Promotions
Interview by Matt Slimming, PT, DPT
Matt Slimming: What are the one or two most important items for a clinic owner to consider when designing or updating their website?
7 steps to maximize digital marketing.
By Ben Holbrook*
More than ever, individuals are searching the web for medical and injury advice.