Embrace the Chase

Megaphone

Online advertising: early considerations.

By Subha Nagasubramanian, PT

Online marketing and use of social media are quickly becoming the mainstay of health care advertising, especially if your clinic is located in an urban area.

Strategic Partnerships

Strategic Arrows

Bridging community partners and private practice.

By Saj Surve, DO

Strategic partnerships made between community stakeholders and private practices must be formed with an understanding of the benefits and risks each entity brings to the partnership along with agreement on the product and/or outcome to result from the collaboration and the process necessary to reach this goal.

Strategic Marketing Partnerships

Partner Marketing

A partnership can save money and increase access to patients, but most importantly, result in better service and care to our patients.

By Michelle Collie, PT, DPT, MS

It’s well understood that no matter how amazing a product or service, marketing is essential for a business to be successful.

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