Data-Driven Marketing
Where Analytical Thinking Meets Creativity
By Mallori L. Hays*
Creative wizards and data geeks: Unite!
Catherine Eliza “Beth” Connell, PT, DPT
Bodies in Balance Physical Therapy | Wilmington and Hampstead, North Carolina | Years in practice: 24 | Bodies in Balance started 11 years ago | 3 locations | 30 employees
A Case Study
The range of care PTs can provide at employer locations.
By Alpha Lillstrom Cheng, JD, MA, and Drew Bossen, PT, MBA
With this October Advocacy in Action, we are going to illustrate what can happen when a group of people join their efforts and expertise to engage with the Department of Labor’s Occupational Safety and Health Administration (OSHA) in order to advocate for the range of onsite care physical therapists may provide at employer locations.
The Money Ball Effect
Revenue Cycle Management
By Scott C. Spradling, CMPE
In Moneyball, a 2011 baseball movie about the Oakland A’s, their manager Billy Beane tries to shake up the way players are chosen and played, in hopes of finding a winning combination while thinking outside the box.
Should I Stay or Should I Go?
How to read and assess payer contracts.
By Robbie Leonard, PT, DPT*
“Should I Stay or Should I Go?” Some of you might be old enough to recognize that 1980s song from The Clash.