27 Marketing Strategies

Pathway up a mountain

Get more new patients without paying for expensive ads or asking for physician referrals

By Aaron LeBauer, PT, DPT*

Marketing: a word that holds a lot of power for physical therapy practice owners. It’s something everyone wants to do more of, and do better.

Editor’s Note

By Stacy M. Menz, PT, DPT

One of the benefits of being on maternity leave is I have had a lot of time to think and ponder different perspectives.

Social at #CSM2020

Make Your Case with Insurers

Practice owners will have a new suite of materials designed to help them illustrate the value of physical therapy to insurers.

When Cuts Come Knocking

Medical instruments on blue background
By Robert Hall, PPS Senior Consultant

The philosopher Lao Tzu said in the sixth century, “Those who have knowledge, don’t predict. Those who predict, don’t have knowledge.”

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