Take Your Social Media Presence from Zero to 100 in Five Steps

The building blocks for getting your business going on social media.

By Erica Vossen

From small photography companies to nationwide chain restaurants, businesses in every industry are taking advantage of social media to boost their brand and bring in more customers. In fact, 73% of surveyed marketers claim that social media is somewhat effective or very effective as part of their marketing strategy.¹

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Question of The Month

Answers to October’s Question: What was your biggest marketing failure?

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From the Nominating Committee

By Karen Litzy, PT, DPT

Why did I get more involved in the Private Practice Section (PPS)? The answer is really simple… someone asked me.

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What Should I Pay Myself?

By Stephen Rapposelli, PT

If you are like me, you have agonized over the right answer to this age-old question. What should the “big dog” pay him or herself?

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Editor’s Note

By Stacy M. Menz, PT, DPT

Do any of you ever feel how I do with regards to marketing? Like you are throwing a little of this out and a little of that out and hoping it works?

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