Mistakes of Marketing on a Small Budget

By Kevin Howard

Whether you’re just starting out or are a small-and-growing practice, marketing is crucial to increasing awareness of your practice and gaining new customers. However, small practices with modest marketing budgets are often competing against larger practices with larger marketing budgets and may make mistakes as they navigate amidst providing patient care, managing and growing a business, and marketing. In this article, Section members Peter Decoteau and Scott Wick, together with their colleague Scott Benson, outline the most common mistakes made on small marketing budgets—and how to avoid them.

A Review of “Should Owners Think of Their Practice Like McDonald’s?” Podcast by Brian Gallagher

headphones plugged into a mobile device
By Tara Rodgers, PT, DPT

Brian Gallagher, PT, who hosts the Physical Therapy Private Practice podcast, sat down with fellow physical therapy practice owner Steve Rapposelli, PT, to discuss helpful tips about practice management and how to differentiate your practice from other practices. On the episode “Should Owners Think of Their Practice Like McDonald’s?” Brian and Steve spoke about how cash-based services directly correlate to success in a private practice.1

Harvest an Abundance of Referrals

By Glenda Key, PT and Beth Winkler, FAAOMPT

It’s no secret that to grow your business, you must ensure a positive experience and lasting impression for every patient, to, in turn, reap the benefit of their recommendations to others.

Editor’s Note

Kristen Wilson
By Kristen Wilson, PT, DPT

Upon finishing and submitting this August’s Editor’s letter, I’m hopping in the already-packed car and taking the kids to the beach for the day.

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