The mission of the Private Practice Section (PPS) is to champion the success of the physical therapist in
business. Whether you’ve just joined or are a long-time member, PPS is here to support your efforts and provide
the resources and tools to help you meet your goals. But don’t take our word for it, hear from our members about
what PPS membership means for them and their business.
NEW MEMBER RESOURCE HIGHLIGHT
PPS provides payment tools and resources to guide you through the complicated payment environment. Updated
regularly, the payment tools and resources are some of the most sought-after PPS membership resources. Access
them at ppsapta.org/practice-management/payment-resources.
DIRECTOR (2 POSITIONS OPEN)
Staci Lyons, PT, is the owner/founder of Pinnace Medical Wellness in Washington State. She has owned multiple private
practice locations for 18 years while developing a model for integrating a multi-disciplinary approach to health
promotion and disease prevention in the outpatient therapy setting. In addition to private practice ownership, Pinnacle
also drives collaboration through partnerships, joint ventures, and consulting relationships with other healthcare
practices interested in specializing in this aspect of care delivery.
Use long-term planning to avoid the last-minute surprises that can prevent your practice from running smoothly
By Elizabeth Baxter, MS
In a private practice, you develop a rhythm for managing daily tasks. Checking email, seeing patients, tending to
equipment, reviewing daily billing, meeting with staff members — the repetition inherent in all of these tasks makes
them easy to remember. Even weekly occurrences, such as running KPIs and responding to employees’ PTO requests, can
develop a memorable cadence. Monthly occurrences, though, often surprise us, never mind annual concerns like reviewing
your lease or getting started on your taxes.
By Rick Gawenda, PT
Physical therapist assistants (PTAs) are integral members of the private practices where they are employed. However,
care must be taken to ensure the work they do is in compliance with all legal regulations, as those that apply to PTAs
are different from those that apply to physical therapists. In this article, I will provide the answers to some of the
more common questions I receive regarding PTAs.
By Peter Decoteau
Connecting with the community is an essential part of marketing for any physical therapy practice — it means meeting
your community where their needs are, building relationships, and bringing value to people beyond the walls of your
clinic. Brian Hay, PT, DPT, Marketing Committee member and communications officer at Performance Physical Therapy,
recently presented a webinar, “How to Get the Most Out of Your Community Events,” aimed at helping PPS members engage
with potential clients and patients by making an impression in the community. In the presentation, Brian gave an
insightful and comprehensive overview of how to select, market, organize, execute, and follow up on events to raise
awareness of your services to those who are most likely to access them.
