Differentiated Marketing: Beyond Simply Standing Out


Attract and direct the right customers

By Liz Plowman, PT, DPT

“Marketing is not a game of hide and seek. It is a mission to be as obvious and noticeable as a lighthouse. Don’t hope to be found. Demand people see you. You’re the beacon of the best choice in the fog of mediocrity.” — Mike Michalowicz

Q&A: Balance Billing as an Out-of-Network Provider

calculating numbers

Changes since the No Surprises Act

By Lanchi N. Bombalier, JD, MPH, PT, and Mary R. Daulong, PT

This article updates the payment resources published by APTA Private Practice in January 2021 to address new regulations and requirements related to balance billing under the federal No Surprises Act, which became effective on January 1, 2022.1 It provides general information and education about commercial insurance coverage for outpatient therapy services rendered by out-of-network (OON) providers. However, and is not intended to address the requirements or guidance for any specific commercial insurance plan or applicable state laws. It does not constitute legal advice or legal representation. For legal advice, members should consult an attorney in their state.

Understanding Tolerance for Ambiguity: A Catalyst for Decision Making

grey question marks

Clarifying the difference between uncertainty and ambiguity

By Rich Shields, PT, PhD, and Chishan Shiao, DPT

“A distressing feature in the life of which you are about to enter….is the uncertainty which pertains not alone to our science and art, but also to the very hopes and fears which make us people. In seeking out the absolute truth we aim at the unattainable, and must be content with finding broken portions” — Sir William Osler1

Shades Of Gray: Policies and Procedures

gray room

Four ways to keep maneuverability

By Brian Gallagher, PT

Modern problems require modern solutions, and this couldn’t be more relevant as we examine personnel management and company culture in the physical therapy practice.

Copyright © 2018, Private Practice Section of the American Physical Therapy Association. All Rights Reserved.