Attract and direct the right customers
By Liz Plowman, PT, DPT
“Marketing is not a game of hide and seek. It is a mission to be as obvious
and noticeable as a lighthouse. Don’t hope to be found. Demand people see
you. You’re the beacon of the best choice in the fog of mediocrity.”
— Mike Michalowicz
Put your business idea into action
By Jennifer Brown, PT, DPT
To specialize or not? How do I even get started? Do I know enough about this area to be the local expert? Do I have enough referral sources to keep me busy?
Filling the gaps in business management
By Matt Slimming, PT, DPT; Meredith Tittle, PT, DPT; Jeff Jordan, PT; and Robert Bacci, PT, DPT
We know that you probably didn’t receive much quality business management training in your Physical Therapy schooling. However, many physical therapists in private practice are grappling with business challenges that require management wisdom and perspective.
Accommodate for the greater good without weakening foundations
By Nathan Risley
When considering the idea of flexible policies, there are two, many times contradictory, lines of thought that run through my mind. The first thought is wanting to be flexible with a policy to help someone better achieve a goal with less hurdles and resistance in the way. It is in the spirit of empathy or support that I want to make the road to success as smooth as possible. This tends to conflict with the second thought; what is the purpose of intentionally constructed policies if they need to have an asterisk next to them with a list of exceptions?
By Charles Scogna
Gray is more than just a color. It is a combination of colors, a combination of multiple angles. It is an opportunity to see things differently. It is a chance to muddy the waters, to challenge what you know, and to expand by pulling in from other sources until your view is gray. As such, the resources for June’s Impact are about those other angles.