Creating a Local Media List

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By Ben Montgomery*

Who is your local media?

As a physical therapist getting started on a consistent, consumer-based media relations effort in your community, answering this question is critical.

Growth with Hospital Contracts

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By Paul J. Martin, PT, MPT, CBI, M&AMI

The new reality in most markets is that large, private, equity-backed companies have acquired your competition and are growing. So how do you as an independent private provider protect your market share? Grow!

The Problem Isn’t Just the Cost of Physical Therapy

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By Paul Gough, BSC (HONS), MCSP, SRP, HPC

What people expect in a service experience is almost the same every time—no matter if they are ordering an Uber, purchasing from Amazon, or receiving physical therapy treatments. Very few patients will think it’s okay to experience a below-par experience provider just because it is health care. A few may, but less and less are. What’s more, a lot of clinic owners are experiencing heightened frustration from patients who say they don’t want to or shouldn’t have to pay so much for physical therapy or who insist on not coming as often as their treatment plan specifies. I think the reality of that frustration is part money and part dreadful service experience.

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