Money Woes

Person opening empty wallet

Overcoming and Learning From Financial Challenges in PT Private Practice

By Steven L. Line, PT

“Watch Your Money!” I still recall those wise words loud and clear when I asked a patient if he had any advice for me starting out in business.

Mistakes of Marketing on a Small Budget

By Kevin Howard

Whether you’re just starting out or are a small-and-growing practice, marketing is crucial to increasing awareness of your practice and gaining new customers. However, small practices with modest marketing budgets are often competing against larger practices with larger marketing budgets and may make mistakes as they navigate amidst providing patient care, managing and growing a business, and marketing. In this article, Section members Peter Decoteau and Scott Wick, together with their colleague Scott Benson, outline the most common mistakes made on small marketing budgets—and how to avoid them.

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