Communicating Strategy to Your Staff
By Shannon O’Kelley
If you are like me, your natural tendency is to constantly think about strategic plans and initiatives to foster a more successful business.
Practice Innovation through Technology
Answering questions with member Todd Ball
As told to Charles Scogna
TELL US A LITTLE ABOUT YOURSELF
Money Woes
Overcoming and Learning From Financial Challenges in PT Private Practice
By Steven L. Line, PT
“Watch Your Money!” I still recall those wise words loud and clear when I asked a patient if he had any advice for me starting out in business.
Mistakes of Marketing on a Small Budget
By Kevin Howard
Whether you’re just starting out or are a small-and-growing practice, marketing is crucial to increasing awareness of your practice and gaining new customers. However, small practices with modest marketing budgets are often competing against larger practices with larger marketing budgets and may make mistakes as they navigate amidst providing patient care, managing and growing a business, and marketing. In this article, Section members Peter Decoteau and Scott Wick, together with their colleague Scott Benson, outline the most common mistakes made on small marketing budgets—and how to avoid them.
Underserved Communities Can Be Served
By Russell Certo, PT
At our core, rehabilitation experts account for disease and dysfunction when developing appropriate exercise and recommending lifestyle changes.