As we move further away from the worst of the COVID-19 pandemic, global health organizations continue to grapple with the virus’ enduring impact, and the long-term consequences of COVID-19 on the human body are just now coming into clearer focus.
If the past two years have taught us anything, it’s that plans and strategies are only as solid as the circumstances in which they’re created, and the only certainty in business, as in life, is uncertainty.
When we explored measuring the return on investment (ROI) of traditional marketing activities in July, we began with the unavoidable truth that measuring ROI is both vital to marketing success and often incredibly challenging to execute correctly.
Football season is right around the corner, so what better time to hone your marketing playbook and prepare a championship-caliber offensive strategy for your social media efforts?
