“Marketing is not a game of hide and seek. It is a mission to be as obvious and noticeable as a lighthouse. Don’t hope to be found. Demand people see you. You’re the beacon of the best choice in the fog of mediocrity.” — Mike Michalowicz
In a city of less than 50,000 people, there are five physical therapy clinics all within a mile of each other.
SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats. It is a strategic management tool that can be used in any aspect of business management and can be instrumental in growing your private practice.
Physical therapy practices that focus on building the trust of their patients establish loyalties within the communities they serve. To take your business to the next level, however, it takes more than just providing excellent care. To attract, and keep, clients and patients, building a strong brand identity is essential.
Good news! Your marketing outreach is yielding results and the opportunities and inquiries are flowing in. Now is the time to make sure you and your staff have a solid strategy in place to convert these leads into patients. Here are six pitch strategies to grow your practice.
