By Peter Decoteau
In today’s marketing landscape, digital platforms reign supreme for several obvious reasons: compared to traditional
marketing, they’re cost-effective, much more targeted, easier to measure, and quicker to update, pause, or otherwise
shift gears on the fly.
By Peter Decoteau
No matter who you talk to, where they’re located, or what industry they’re in, it seems like employee recruitment has been a challenge for most businesses since COVID-19 turned the world upside down in 2020.
By Peter Decoteau
It is true in most cases, and especially in difficult times, that the importance of solid, reliable relationships cannot be overstated.
By Peter Decoteau
If you’re not working full-time in digital marketing, search engine optimization (SEO) may just be a vague concept you’ve heard tossed around that doesn’t seem to have much concrete meaning.
How new models for marketing emphasize value over transaction
By Peter Decoteau
If you haven’t noticed by now, we marketers tend to talk a lot about “leads,” “lead-nurturing,” and “conversions.”