The benefits of engaging with online reviews (even the worst ones)
By Peter Decoteau
Online reviews are a vital resource for customers, especially those seeking
service providers. Consider the last time you hired someone to provide a
service — car repair, dinner, dentist — without researching their Google,
Yelp, social media, and/or other reviews. I’ll wager it was likely during the
Bush Jr. presidency, or they were referred by a friend or family member — what
those in the digital sphere might refer to as an “IRL (in real life) review.”
By Peter Decoteau
Whether you have a full marketing team or you’re figuring it out as you go, it’s sometimes necessary to turn to an
outside agency for your marketing needs.
By Peter Decoteau
A challenge unique to marketers is that of opportunity — what Barry Schwartz termed “The Paradox of Choice” in his aptly
titled book The Paradox of Choice: Why More Is Less. The paradox of choice asserts that humans inherently want as many
options for a given decision as possible, yet the more options we have, the more anxious, confused, and, consequently,
less decisive we get.
By Peter Decoteau
Connecting with the community is an essential part of marketing for any physical therapy practice — it means meeting
your community where their needs are, building relationships, and bringing value to people beyond the walls of your
clinic. Brian Hay, PT, DPT, Marketing Committee member and communications officer at Performance Physical Therapy,
recently presented a webinar, “How to Get the Most Out of Your Community Events,” aimed at helping PPS members engage
with potential clients and patients by making an impression in the community. In the presentation, Brian gave an
insightful and comprehensive overview of how to select, market, organize, execute, and follow up on events to raise
awareness of your services to those who are most likely to access them.
By Peter Decoteau
I’ll be the first to admit it: I was skeptical of QR codes when they began to catch on in the mid-to-late aughts. I
found them to be more trouble than the problem they were attempting to solve; that it was easier to just do a Google
search or type in a URL address than it was to bring up a special app and snap a pic where the code fit just so.
