We’re Getting the Brand Back Together

art studio

Implementing your brand the right way will inject life and interest in your business

By Chris Mesigian

As the marketing and sponsorship manager for a major bicycle brand I was tasked with coordinating and promoting our professional triathletes. The sport of triathlon is a unique animal in that unlike the major sports (football, hockey, baseball, basketball), the pros that make a living at it aren’t household names. More similar to golf and tennis, triathletes don’t just show up at every race looking for trophies and accolades, but to earn their living through prize money and incentives.

Treat Your Patients Like ‘Royalty’ Through the Patient Journey

purple upholstery

Act with intention to help your patients feel special

By Andrew Lotsis

As a patient comes through the door, is it their first, second, or third visit? Was the patient referred by a family member or friend? Perhaps they found your practice on Google. Is your practice their entry point for care or do they have a referral and were sent from either the family practice or local physician down the street? Where did their “journey” begin?

Customer Loyalty: Secret Sauce Lies Within

dumplings on a plate

A guide to finding what works best for you

By Pamela Neuharth, PT, DPT

Everyone has their own special sauce. It makes you unique and expresses who you are and what you represent. It is a joy to share, and it draws people to you. Finding and sharing this secret sauce is the key to customer loyalty.

Differentiated Marketing: Beyond Simply Standing Out


Attract and direct the right customers

By Liz Plowman, PT, DPT

“Marketing is not a game of hide and seek. It is a mission to be as obvious and noticeable as a lighthouse. Don’t hope to be found. Demand people see you. You’re the beacon of the best choice in the fog of mediocrity.” — Mike Michalowicz

Overlooked Threats: Practice Encroachment or Powerful Allies

toy soldiers

Create partnerships with attempted market disruptors

By Darrin Yee

In a city of less than 50,000 people, there are five physical therapy clinics all within a mile of each other.

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