By Pam Cummings
Good news! Your marketing outreach is yielding results and the opportunities and inquiries are flowing in. Now is the time to make sure you and your staff have a solid strategy in place to convert these leads into patients. Here are six pitch strategies to grow your practice.
By Manuel Collazo, MBA
Branding is the cornerstone of small business marketing, but can easily be overlooked amongst the long list of daily tasks involved in running a business.
The benefits of engaging with online reviews (even the worst ones)
By Peter Decoteau
Online reviews are a vital resource for customers, especially those seeking
service providers. Consider the last time you hired someone to provide a
service — car repair, dinner, dentist — without researching their Google,
Yelp, social media, and/or other reviews. I’ll wager it was likely during the
Bush Jr. presidency, or they were referred by a friend or family member — what
those in the digital sphere might refer to as an “IRL (in real life) review.”
By Peter Decoteau
Whether you have a full marketing team or you’re figuring it out as you go, it’s sometimes necessary to turn to an
outside agency for your marketing needs.
By Peter Decoteau
A challenge unique to marketers is that of opportunity — what Barry Schwartz termed “The Paradox of Choice” in his aptly
titled book The Paradox of Choice: Why More Is Less. The paradox of choice asserts that humans inherently want as many
options for a given decision as possible, yet the more options we have, the more anxious, confused, and, consequently,
less decisive we get.