Differentiated Marketing: Beyond Simply Standing Out


Attract and direct the right customers

By Liz Plowman, PT, DPT

“Marketing is not a game of hide and seek. It is a mission to be as obvious and noticeable as a lighthouse. Don’t hope to be found. Demand people see you. You’re the beacon of the best choice in the fog of mediocrity.” — Mike Michalowicz

Overlooked Threats: Practice Encroachment or Powerful Allies

toy soldiers

Create partnerships with attempted market disruptors

By Darrin Yee

In a city of less than 50,000 people, there are five physical therapy clinics all within a mile of each other.

SWOT Analysis for Marketing

hand holding pie chart graphic

An essential strategic management tool

By Stephan Mackell, MS

SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats. It is a strategic management tool that can be used in any aspect of business management and can be instrumental in growing your private practice.

Sow the Seeds of Organic Marketing and Watch Your Practice Grow

hand planting seeds

Five tips to build patient trust and loyalty

By Andrew Lotsis

Physical therapy practices that focus on building the trust of their patients establish loyalties within the communities they serve. To take your business to the next level, however, it takes more than just providing excellent care. To attract, and keep, clients and patients, building a strong brand identity is essential.

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