Attract and direct the right customers
By Liz Plowman, PT, DPT
“Marketing is not a game of hide and seek. It is a mission to be as obvious
and noticeable as a lighthouse. Don’t hope to be found. Demand people see
you. You’re the beacon of the best choice in the fog of mediocrity.”
— Mike Michalowicz
Create partnerships with attempted market disruptors
By Darrin Yee
In a city of less than 50,000 people, there are five physical therapy clinics all within a mile of each other.
An essential strategic management tool
By Stephan Mackell, MS
SWOT is an acronym that stands for strengths, weaknesses, opportunities, and
threats. It is a strategic management tool that can be used in any aspect of
business management and can be instrumental in growing your private practice.
Five tips to build patient trust and loyalty
By Andrew Lotsis
Physical therapy practices that focus on building the trust of their patients
establish loyalties within the communities they serve. To take your business
to the next level, however, it takes more than just providing excellent care.
To attract, and keep, clients and patients, building a strong brand identity
By Pam Cummings
Good news! Your marketing outreach is yielding results and the opportunities and inquiries are flowing in. Now is the time to make sure you and your staff have a solid strategy in place to convert these leads into patients. Here are six pitch strategies to grow your practice.