SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats. It is a strategic management tool that can be used in any aspect of business management and can be instrumental in growing your private practice.
Physical therapy practices that focus on building the trust of their patients establish loyalties within the communities they serve. To take your business to the next level, however, it takes more than just providing excellent care. To attract, and keep, clients and patients, building a strong brand identity is essential.
Good news! Your marketing outreach is yielding results and the opportunities and inquiries are flowing in. Now is the time to make sure you and your staff have a solid strategy in place to convert these leads into patients. Here are six pitch strategies to grow your practice.
Branding is the cornerstone of small business marketing, but can easily be overlooked amongst the long list of daily tasks involved in running a business.
Online reviews are a vital resource for customers, especially those seeking service providers. Consider the last time you hired someone to provide a service — car repair, dinner, dentist — without researching their Google, Yelp, social media, and/or other reviews. I’ll wager it was likely during the Bush Jr. presidency, or they were referred by a friend or family member — what those in the digital sphere might refer to as an “IRL (in real life) review.”
