By Peter Decoteau
Connecting with the community is an essential part of marketing for any physical therapy practice — it means meeting
your community where their needs are, building relationships, and bringing value to people beyond the walls of your
clinic. Brian Hay, PT, DPT, Marketing Committee member and communications officer at Performance Physical Therapy,
recently presented a webinar, “How to Get the Most Out of Your Community Events,” aimed at helping PPS members engage
with potential clients and patients by making an impression in the community. In the presentation, Brian gave an
insightful and comprehensive overview of how to select, market, organize, execute, and follow up on events to raise
awareness of your services to those who are most likely to access them.
By Peter Decoteau
I’ll be the first to admit it: I was skeptical of QR codes when they began to catch on in the mid-to-late aughts. I
found them to be more trouble than the problem they were attempting to solve; that it was easier to just do a Google
search or type in a URL address than it was to bring up a special app and snap a pic where the code fit just so.
By Peter Decoteau
In today’s marketing landscape, digital platforms reign supreme for several obvious reasons: compared to traditional
marketing, they’re cost-effective, much more targeted, easier to measure, and quicker to update, pause, or otherwise
shift gears on the fly.
By Peter Decoteau
No matter who you talk to, where they’re located, or what industry they’re in, it seems like employee recruitment has been a challenge for most businesses since COVID-19 turned the world upside down in 2020.
By Peter Decoteau
It is true in most cases, and especially in difficult times, that the importance of solid, reliable relationships cannot be overstated.
