The ever-present challenge in marketing is the push and pull of action and measurement; learning, strategizing, coordinating, implementing, measuring, refining, rinse, repeat. Digital platforms have afforded us the ability to “close the gap” between executing our marketing efforts and measuring their success—if not completely, then to a much more precise degree than ever before.
The past two decades have seen a steady shift in cultural attitudes about healthcare for individuals and their families, from that of a passive – or at least deferential – mindset to a more proactive approach.
One of the great benefits of being a member of our Section is that you have access to a wealth of valuable resources created and curated by experienced physical therapy professionals from around the nation.
Ask any physical therapist why they chose physical therapy as a career path and nine times out of 10 you’ll get some version of “I want to help people.
Physical therapists are great at taking care of people, bringing value to their patients’ lives by helping them heal and move without pain.
