An essential strategic management tool
By Stephan Mackell, MS
SWOT is an acronym that stands for strengths, weaknesses, opportunities, and
threats. It is a strategic management tool that can be used in any aspect of
business management and can be instrumental in growing your private practice.
Five tips to build patient trust and loyalty
By Andrew Lotsis
Physical therapy practices that focus on building the trust of their patients
establish loyalties within the communities they serve. To take your business
to the next level, however, it takes more than just providing excellent care.
To attract, and keep, clients and patients, building a strong brand identity
By Pam Cummings
Good news! Your marketing outreach is yielding results and the opportunities and inquiries are flowing in. Now is the time to make sure you and your staff have a solid strategy in place to convert these leads into patients. Here are six pitch strategies to grow your practice.
By Manuel Collazo, MBA
Branding is the cornerstone of small business marketing, but can easily be overlooked amongst the long list of daily tasks involved in running a business.
The benefits of engaging with online reviews (even the worst ones)
By Peter Decoteau
Online reviews are a vital resource for customers, especially those seeking
service providers. Consider the last time you hired someone to provide a
service — car repair, dinner, dentist — without researching their Google,
Yelp, social media, and/or other reviews. I’ll wager it was likely during the
Bush Jr. presidency, or they were referred by a friend or family member — what
those in the digital sphere might refer to as an “IRL (in real life) review.”