SWOT Analysis for Marketing

hand holding pie chart graphic

An essential strategic management tool

By Stephan Mackell, MS

SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats. It is a strategic management tool that can be used in any aspect of business management and can be instrumental in growing your private practice.

Sow the Seeds of Organic Marketing and Watch Your Practice Grow

hand planting seeds

Five tips to build patient trust and loyalty

By Andrew Lotsis

Physical therapy practices that focus on building the trust of their patients establish loyalties within the communities they serve. To take your business to the next level, however, it takes more than just providing excellent care. To attract, and keep, clients and patients, building a strong brand identity is essential.

The Good, the Bad, and the Spam

person holding smartphone and looking at statistics displayed on phone

The benefits of engaging with online reviews (even the worst ones)

By Peter Decoteau

Online reviews are a vital resource for customers, especially those seeking service providers. Consider the last time you hired someone to provide a service — car repair, dinner, dentist — without researching their Google, Yelp, social media, and/or other reviews. I’ll wager it was likely during the Bush Jr. presidency, or they were referred by a friend or family member — what those in the digital sphere might refer to as an “IRL (in real life) review.”

Copyright © 2018, Private Practice Section of the American Physical Therapy Association. All Rights Reserved.